Travelzoo 2007 Annual Report Download - page 37

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As travel companies increasingly utilize the Internet to promote their offers, we believe that our products will
enable them to take advantage of the lower cost and real-time communication enabled by the Internet. Our listing
management software allows travel companies to add, update, and delete special offer listings on a real-time basis.
Our software also provides travel companies with real-time performance tracking, enabling them to optimize their
marketing campaigns.
The following table presents an overview of our products as of December 31, 2007:
Product Content
Publication
Schedule Reach/Usage* Advertiser Benefits Consumer Benefits
Travelzoo Web sites Web sites in the U.S., Canada,
China, France, Germany, Hong
Kong, Japan, Taiwan, the U.K.,
among others, listing thousands
of outstanding sales and specials
from more than 900 travel
companies
24/7 5.0 million
unique visitors
per month
Broad reach, sustained exposure,
targeted placements by
destination and travel segment
24/7 access to deals, ability to
search and browse by
destination or keyword
Travelzoo Top 20 Popular e-mail newsletter in the
U.S., Canada, China, France,
Germany, Hong Kong, Japan,
Taiwan, and the U.K. listing 20
of the week’s most outstanding
deals from selected travel
companies
Weekly 12.0 million
subscribers
Mass “push” advertising vehicle
to quickly stimulate incremental
travel
Weekly access to 20
outstanding, handpicked deals
chosen from among thousands
Newsflash Regionally-targeted e-mail alert
service in the U.S., Canada, and
the U.K. with a single time-
sensitive and newsworthy travel
offer
Within 2 hours
of an offer
being identified
9.8 million
subscribers
Regional targeting, 100% share
of voice for advertiser, flexible
publication schedule
Breaking news offers delivered
just-in- time
SuperSearch Travel search engine in the U.S.
and the U.K. using a proprietary
algorithm to recommend sites
and enable one-click searching
On-demand 5.0 million
monthly
searches
Drives qualified traffic directly
to advertiser site on a pay-per-
click basis
Saves time and money by
recommending the sites most
likely to have great rates for a
specific itinerary
Travelzoo Network A network of third-party Web
sites in the U.S. that list
outstanding deals published by
Travelzoo
24/7 Over 70 third-
party Web sites
Reach users beyond the
Travelzoo audience
Contextually relevant travel
deals
* For Travelzoo Web sites, reach information is based on internal Travelzoo calculations using comScore Media
Metrix and Alexa data. For Top 20,Newsflash, SuperSearch, and Travelzoo Network, reach/usage information
is based on internal Travelzoo statistics as of December 31, 2007.
In 2007, 93% of our total revenues were generated from our North America operations, and 7% of our total
revenues were generated from our European operations.
Benefits to Travel Companies
Key features of our solution for travel companies include:
•Real-Time Listings of Special Offers. Our technology allows travel companies to advertise special offers
on a real-time basis.
•Real-Time Updates. Our technology allows travel companies to update their listings on a real-time basis.
•Real-Time Performance Reports. We provide travel companies with real-time tracking of the performance
of their advertising campaigns. Our solution enables travel companies to optimize their campaigns by
removing or updating unsuccessful listings and further promote successful listings.
•Access to Millions of Consumers. We provide travel companies fast access to millions of travel shoppers.
•Global Reach. We offer access to Internet users across the U.S., Canada, China, France, Germany, Hong
Kong, Japan, Taiwan, and the U.K.
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