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16. Toshiba Corporation Annual Report 1998
A.
Q U E S T I O N
Q U E S T I O N
Q U E S T I O NA
n
s
w
e
r
s
efficiency, Toshiba is collaborating globally
with General Electric on next-generation
systems using 1,500ºC gas turbines. We
expect this joint effort to lead to more
orders. Over the intermediate term, expec-
tations are for sharp growth in domestic
nuclear power generation demand begin-
ning in 2000. Here, Toshiba’s safe and
economical ABWR technology will be
invaluable. We plan to use this advantage
to raise our market share.
Q. IN THE FACE OF A
LACKLUSTER DOMESTIC
MARKET, OTHER HEAVY
ELECTRICAL FIRMS ARE
LOOKING MORE TO ASIA.
WHAT DISTINGUISHES
TOSHIBA FROM THEM?
A. As more companies shift their focus to Asia, competition is heating up.
Toshiba is distinguished most by its deep base of sophisticated technology. In
Japan, Toshiba’s market share exceeds 30 percent in nuclear, thermal and
hydroelectric power generation. Our name and track record are well known in
Asia as well. In China, there are many nuclear power projects being planned.
Thailand, Indonesia and other countries have shown strong interest in building
nuclear power stations. In 1996, Toshiba created an organization with Hitachi to
promote ABWR exports. This organization, in concert with our many accom-
plishments in Japan, makes us able to cooperate fully with requests from Asian countries. Already
business related to distribution systems and substations in Asia is accelerating. And in May 1997, a
factory of ours making large transformers began operations in China’s Changzhou Province. We
intend to enlarge the factory’s operations to serve as a comprehensive supply base for power
equipment and systems for all of Asia.
In fiscal 1997, Unit No. 7 at TEPCO’s
Kashiwazaki-Kariwa Nuclear Power
Station started commercial operations.
16. Toshiba Corporation Annual Report 1998