Toro 2014 Annual Report Download - page 10

through a network of distributors and dealers. These channel part- removable lighting fixtures designed to illuminate putting greens
ners then sell our products primarily to professional users engaged during club events or special functions.
in creating and renovating landscapes; irrigating turf and agricul- Landscape Contractor Equipment Market. We market products
tural fields; installing, repairing, and replacing underground utilities; to landscape contractors under the Toro and Exmark brands. Prod-
maintaining turf, such as golf courses, sports fields, municipal ucts for the landscape contractor market include zero-turn radius
properties, and residential and commercial landscapes; and man- riding mowers, heavy-duty walk behind mowers, mid-size walk
aging snow and ice. behind mowers, stand-on mowers, and turf renovation and tree
Golf Market. Products for the golf course market include large care equipment. We also offer some products with electronic fuel
reel and rotary riding products for fairway, rough, and trim cutting; injection engine options, which provide improved fuel efficiency and
riding and walking mowers for putting greens and specialty areas; lower emissions. In fiscal 2014, we enhanced our line of Toro Z
greens rollers; turf sprayer equipment; utility vehicles; aeration Master Commercial 3000 Series mowers, featuring our TURBO
equipment; and bunker maintenance equipment. In fiscal 2014, we FORCE cutting deck, integrated pump, and wheel motors
introduced the Multi Pro 1750, an advanced spray system with designed to improve operator comfort and add stability for greater
sprayer controls and productive vehicle features, including a handling on hills. We also introduced a completely redesigned line
175 gallon sprayer. In addition, in fiscal 2014, we began offering of heavy-duty 21 walk behind mowers that feature commercial-
the Sand Pro 2040Z, a zero-turn mechanical groomer, featuring a grade decks with the Recycler Cutting System and a large, easy-
‘‘flex’’ raking system that is intended to enable an operator to make empty bag design. In fiscal 2014, we began offering a rear dis-
tight turns in bunkers without leaving unraked areas or tire marks. charge deck with our Lazer Z S-Series. The deck discharges clip-
In fiscal 2014, we also introduced the Workman HDX Auto, the pings to the rear, which is intended to reduce the amount of power
industry’s first heavy-duty vehicle with automatic transmission, fea- needed to process the grass, keep operators cleaner, reduce noise
turing SpeedContr’l that is designed to ensure precise ground from the engine, and reduce occurrences of thrown objects. We
speed critical for accurate application rates with bed-mounted top- also redesigned the Turf Tracer S-Series, with a number of
dressers and sprayers. changes to the product intended to improve performance, customer
We also manufacture and market underground irrigation systems experience, and serviceability. In addition, we extended the RED
for the golf course market, including sprinkler heads, controllers, Onboard Intelligence Platform to the Exmark Lazer Z X-Series
turf sensors, and electric, battery-operated, and hydraulic valves. 52 deck zero-turn riding mower. This platform is intended to
These irrigation systems are designed to use computerized man- enable communication and response between key systems, safe-
agement systems and a variety of other technologies to help cus- guard machine health through monitoring and controlling key com-
tomers manage their consumption of water. Several of our golf ponents, such as the engine and clutch, and ultimately optimize
sprinklers are equipped with a unique TruJectory feature that machine life and productivity.
provides an adjustable angle of nozzle trajectory, as well as Sports Fields and Grounds Equipment Market. Products for
enhanced water distribution control. Our Network VP Satellite the sports fields and grounds market include riding rotary mowers
combines modular flexibility, ease of use, and increased control in and attachments, aerators, and debris management products,
a single controller with programming to the individual station level which include versatile debris vacuums, blowers, and sweepers.
that supports station-based flow management. Our Turf GuardOther products include multipurpose vehicles, such as the Toro
wireless soil monitoring systems are designed to measure and Workman, that can be used for turf maintenance, towing, and
communicate soil moisture, salinity, and temperature through sen- industrial hauling. These products are sold through distributors,
sors to a user’s software. Our R Series conversion assemblies who then sell to owners and/or managers of sports fields, govern-
enable the upgrade of select competitive sprinklers to our technol- mental properties, and residential and commercial landscapes, as
ogies, such as the above-mentioned TruJectory or ratcheting well as directly to government customers.
riser. Our popular Lynx central control system allows superintend-
Residential/Commercial Irrigation and Lighting Market. Turf
ents to control the irrigation of their course from a web-enabled
irrigation products marketed under the Toro and Irritrol brands
device, or via our National Support Network, which provides
include rotors; sprinkler bodies and nozzles; plastic, brass, and
remote troubleshooting. In 2014, we introduced the INFINITY
hydraulic valves; drip tubing and subsurface irrigation; electric con-
Series, our latest offering of golf sprinklers. The Smart Access
trol devices; and wired and wireless rain, freeze, climate, and soil
feature of the INFINITY Series provides easy access to critical
sensors. These products are designed for use in residential and
components of the sprinkler without needing to dig.
commercial turf irrigation applications and can be installed into new
Additionally, we manufacture and market Twilight golf lighting
systems or used to replace or retrofit existing systems. Most of the
products that include a collection of LED-powered cup lights and
product lines are designed for professionally installed, underground
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