TiVo 2005 Annual Report Download - page 6

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Table of Contents
Our Solution
We have created a unique set of technologies, products, and services that meet the needs of consumers, television distributors, and the advertising
community.
Compelling, Easy-to-Use Consumer DVR Offering. The TiVo service, combined with a TiVo-enabled DVR, has many features that we believe
dramatically improve a consumer's television viewing experience. Depending on the model, TiVo-enabled DVRs can support analog cable, digital cable,
satellite, or over-the-air broadcast television, including high definition television. The TiVo service enables consumers to watch TV on their own schedule by
automatically finding and digitally recording their favorite shows, all season long, even if the schedule changes, and can even skip reruns. The TiVo service
allows consumers to find new shows to watch through features that enable them to search for shows to record by subject, title, genre, actor, director, or
channel. The TiVo service can also suggest shows consumers may like based on shows they are recording. Consumers can also pause and rewind live and
recorded television. Unlike with a VCR, consumers can playback a show from its beginning while it is in the middle of being recorded, and consumers can
play back a previously recorded show while recording another show.
Differentiated Features. The TiVo service also offers home entertainment innovations with features like digital music and photos, multi-room viewing,
mobility, and unique control over what television programming is viewable in the home. Customers with the TiVo service and a Series2 DVR connected to
their home network can play their digital music collection through their home entertainment system, or view digital photos on their TV. Those with two or
more TiVo Series2 DVRs and a home network can use the multi-room viewing feature to record a show in one room and play it back in another room. The
TiVoToGo feature enables users to transfer programs recorded on a TiVo DVR to their own personal computer. Consumers can either watch the programming
on their personal computer or transfer it to various portable media devices. TiVo is also working with companies like Intel® Corporation to establish more
seamless integration with personal computer platforms. TiVo KidZone, when released, is expected to give parents improved ability to easily choose the best
television programming for their families. In addition, the future release of the Series3 HD DMR (High Definition, Digital Media Recorder) is expected to
provide users with dual tuner, high definition, and CableCARD functionalities. The Series3 is also expected to include advanced codec support that is
expected to enable future broadband content delivery services. We believe these advanced features help to differentiate the TiVo service from other
competitive DVR offerings.
Integrating Broadband and Broadcast Capabilities. When attached to a broadband connection, a TiVo-enabled DVR with the TiVo services provides
access to additional features. The TiVo service enables broadband applications such as Yahoo! Photos that allows users to access photos stored in Yahoo!
Photos from their television. Other broadband applications include access to internet radio, pod casting, theatrical movie listings, or games. The TiVo service
also enables the delivery of video content through an internet connection expanding the consumer's access to video content of interest to them.
Portable Technology Platform. We are designing our technology for use both in standalone only DVRs and in devices that integrate DVR technology
and other functionality, including digital cable and satellite set-top boxes, and DVD recorders. This allows us to offer consumer electronics manufacturers and
television distributors a branded, highly respected DVR service that they can in turn offer to their customers.
Advanced Advertising and Promotion Solutions. We offer a variety of solutions to the advertising industry. Through our Showcases and other
advertising and promotion solutions, we distribute video content designed to entertain consumers while providing a promotional vehicle for our advertising
and promotion customers. For example, movie studios pay us to deliver previews of upcoming films, consumer product companies pay us to deliver their
product and services content, and film and television companies pay us to promote upcoming programs.
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