Telstra 2011 Annual Report Download - page 141
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Telstra Corporation Limited and controlled entities
126
Notes to the Financial Statements (continued)
14. Intangible assets
Telstra Group
As at 30 June
2011 2010
$m $m
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,415 1,802
Internally generated intangible assets
Software assets developed for internal use (a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,499 6,727
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (2,843) (2,280)
4,656 4,447
Acquired intangible assets
Mastheads. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 337 337
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (135) (67)
202 270
Patents and trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 36
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (11) (9)
25 27
Licences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 810 859
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (459) (414)
351 445
Customer bases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 643 818
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (485) (546)
158 272
Brand names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193 232
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (87) (92)
106 140
Total acquired intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 842 1,154
Deferred expenditure
Deferred expenditure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,494 1,626
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (780) (1,001)
714 625
Total intangible assets
At cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,427 12,437
Accumulated amortisation and impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (4,800) (4,409)
7,627 8,028