Stamps.com 2011 Annual Report Download - page 30

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The following table sets forth the total number of paid customers in the period that were originally acquired through our non-
enhanced
promotion channels (in thousands):
The following table sets forth the growth in paid customers and average annual revenue per paid customer for customers originally acquired
through our non-enhanced promotion channel:
For customers originally acquired through our non-
enhanced promotion channels, our average annual and monthly PC Postage revenue per paid
customer in 2011 was $242 and $20.20 respectively, which increased by 11% compared to $219 and $18.25, respectively in 2010. The increase
in average revenue per paid customer was primarily attributable to (1) higher monthly fees from our high volume shipping and enterprise
customer segments, (2) an increase in the average store revenue per paid customer driven by the increased usage of our service and (3) an
increase in insurance purchases driven by our focus on shipping and new insurance features.
Table of Contents
Year
Paid Customers (in 000
’
s)
First Quarter Second Quarter Third Quarter Fourth Quarter
Annual
Average
2011
360
368
374
385
372
2010
336
338
334
340
337
Non
-
Enhanced Promotion Revenue
2011
2010
% Change
Average paid customers for the year (in thousands)
372
337
10
%
Average annual revenue per paid customer
$
242
$
219
11
%
Non
-
Enhanced Promotion Revenue
($000s)
$
90,150
$
73,814
22
%
26