Sonic 2014 Annual Report Download - page 7

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5
POPS stands to revolutionize and transform the way we
interact with our customers. Ready when you are, as always,
it provides enhanced information about Sonic mainstays
and current limited-time offers, improved suggestive and
predictive selling, and stronger customer engagement.
The Red Button of the Future…
If you have followed Sonic over the past few years, you know that a small technological
revolution has continued to drive innovation at Sonic, highlighted by the recent
implementation of a supply chain management system. Actually, it’s more of an evolution,
and in no way will it be small. These steps represent real future transformations in the
way Sonic will engage with customers, manage our business and improve profitability. The
latest wave in this technology push is the implementation of Sonic’s new point-of-sale (POS)
system and Point of Personalized Service (POPS). POPS is a customer-driven digital menu
that features day-part appropriate messaging, automatically suggestively sells based on the
customer’s order, and allows Sonic to communicate with customers in a totally new way.
POS and POPS were deployed to all company drive-ins in fiscal 2014 and began rolling out
to franchisees in fiscal 2015. Welcome to the future of fast food!