Sonic 2003 Annual Report Download - page 2

Download and view the complete annual report

Please find page 2 of the 2003 Sonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 52

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52

Still Hopping at 50! Founded in Shawnee, Oklahoma, in 1953, we franchise and
operate the largest chain of drive-in restaurants in the United States. The drive-in
restaurant experience, together with our unique menu and personalized carhop
service, position us as one of the most highly differentiated concepts in the
restaurant industry’s quick-service sector.
Sonic Drive-Ins feature signature items, offering made-when-you-order Toaster®
Sandwiches, hamburgers and other sandwiches, Extra-Long Cheese Coneys, hand-
battered Onion Rings, Tater Tots,
and a variety of Frozen Favorites®
desserts and Fountain Favorites®
drinks, including Cherry Limeades,
Slushes, and Cream Pie Shakes.
At a typical Sonic Drive-In,
customers park in one of 24 to 36
canopy-covered spaces and place
orders through an intercom speaker
system. A carhop delivers the
customer’s order curbside, usually
within four minutes. Customers
also may stop at a drive-thru
window at most Sonic Drive-Ins.
On August 31, 2003, we ended our most recent fiscal year with more than 2,700
drive-ins across 30 states from coast to coast, as well as a small, but growing
foothold in northern Mexico. While these numbers are important, we find even
greater satisfaction in other statistics, like the frequency with which our customers
visit Sonic. These figures, which measure how often customers return to Sonic, show
that ours are the most loyal in our industry.
754
197
235
68
178
127
164
109
133 93
5
75
17
53
83
60
10
15
58
69
5
59
26 21
11
20
2
32
1
25
1
Core Markets
Developing Markets