Progress Energy 2007 Annual Report Download - page 9

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A CHANGING ENERGY LANDSCAPE. Clean, reliable, affordable power
is our fundamental commitment. Today we face new energy realities, including
rising energy prices and environmental concerns. But at Progress Energy, we
continue to excel at our fundamental commit-
ment – and our innovative Balanced Solution
strategy is the reason.
A STRONG EMPHASIS ON ENERGY EFFICIENCY. We are developing
a bold new role for energy efficiency – one that benefits our customers, the
environment and our business. In the past, energy efficiency and financial
success were often seen as incompatible for an electric utility. But through
thoughtful, consensus-based strategies, we’re making energy efficiency an
important and viable component of today’s energy solutions. In Florida, we
continued working with the governor and other key leaders to further some
of the country’s most advanced thinking in energy efficiency, introducing 39
new programs in 2007. In North Carolina, we are aggressively expanding
our portfolio of energy-efficiency programs. Our goal is to double the 1,000
megawatts currently being saved, an amount equivalent to the capacity of
more than six combustion-turbine power plants.
PARTNERING WITH CUSTOMERS. Today’s customers are increasingly
concerned about their energy spending and eager for actionable information
and resources. In 2007, we launched a dynamic communications platform,
Save The Watts,
TM which has engaged and motivated thousands of customers.
This program uses a variety of media, including television, print and the Web,
to raise customer awareness of energy-saving options and resources. This
collaborative relationship with customers is a critical component of opera-
tional excellence in today’s landscape. And it’s the foundation upon which we
build constructive regulatory and public policy so we can continue excelling
at the fundamentals far into the future.
Meet our innovative “spokes-
bulb,” Save The Watts guy. He’s
on TV, the radio, even the Web,
helping customers make smart
energy choices.
Throughout our service areas,
we’ve been partnering with The
Home Depot to raise awareness
of new energy-saving options and
offer CFLs at reduced prices.
We’re investing in new technolo-
gies like SmartGrid that will make
our distribution system more
efficient and effective for our
customers.
We’re looking at the latest
advances, including smart ther-
mostats, to help our customers
make better energy choices.
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