Popeye's 2008 Annual Report Download - page 3

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2008 ANNUAL REPORT 1
Experience Louisiana
Fast
At Popeyes®, we’re all about the food. Distinctive, flavorful Louisiana recipes. For lunch, dinner, or
in-between. Dine in, take out, or drive-thru. The food you crave at prices that fit your budget. It is a
commitment that becomes even more important in these economic times.
When it comes to the world’s favorite foods, chicken and seafood are among the proteins of choice. And
guess what kind of preparation leads the way in consumer choices? Golden, crispy chicken served by the
piece, in bites, nuggets, sandwiches, and wraps, together with beautifully battered premium seafood.
This is exactly what you’ll find at Popeyes. More than just what we make, it’s how we make it: slow-
cooked food for your fast-paced life. Our signature bone-in BonafideTM chicken is freshly prepared,
marinated for 12 hours in Louisiana seasonings, then hand-battered and precisely cooked to a golden
brown. That’s what makes us famous. We start cooking before you wake up…so that you can still eat the
kind of food you want but no longer have time to prepare.