Overstock.com 2010 Annual Report Download - page 134

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Table of Contents
Overstock.com, Inc.
Notes to Consolidated Financial Statements (Continued)
23. BUSINESS SEGMENTS (Continued)
Year ended December 31,
Direct Fulfillment
partner Total
2008
Revenue, net $ 173,687 $ 656,163 $ 829,850
Cost of goods sold 153,967 531,647 685,614
Gross profit $ 19,720 $ 124,516 $ 144,236
Operating expenses (153,394)
Other income (expense), net (1,848)
Net loss $ (11,006)
The direct segment includes revenues, direct costs, and cost allocations associated with sales fulfilled from our warehouses. Costs for this segment
include product costs and outbound freight, warehousing and fulfillment costs, credit card fees and customer service costs.
The fulfillment partner segment includes revenues, direct costs and cost allocations associated with our third-party fulfillment partner sales and are
earned from selling the merchandise of third parties over our Website. Costs for this segment include product costs, outbound freight and fulfillment costs,
credit card fees and customer service costs.
Assets have not been allocated between the segments for our internal management purposes and, as such, they are not presented here.
For the years ended December 31, 2010, 2009 and 2008, over 99% of sales were made to customers in the United States of America. At December 31,
2010 and December 31, 2009, all of our fixed assets were located in the United States of America.
F-45