Olympus 2013 Annual Report Download - page 19

34 OLYMPUS Annual Report 2013 35OLYMPUS Annual Report 2013
Review of Business Segments
MEDICAL BUSINESS
Flexible Endoscopes
Suitable for examination
and treatment of internal
organs by utilizing the
flexibility of the insertion
tube and distal end to
insert the scope through
the mouth or nose, for
example
Rigid Endoscopes
Suitable for such
laparoscopic surgical
procedures as
laparoscopy and
cystoscopy using a rigid
endoscope made from a
lens contained in a
metal tube
Surgical Devices
Gastrointestinal Endoscopes
Early Diagnosis
Endoscopic Videoscope System
Examples of Laparoscopic Surgical Equipment
Minimally Invasive Treatment
Our Largest Business—From Early Diagnosis to Minimally
Invasive Treatments
Olympus developed the world’s  rst practical gastrocamera in 1950. Since then, the Company has remained dedicated
to developing a diverse range of medical and surgical endoscopic devices and related services that enable physicians
to conduct diagnostic and therapeutic endoscopic procedures. As the need for early diagnosis and minimally invasive
treatments grows, we will further expand our portfolio of surgical solutions, such as next-generation surgical
endoscopes and energy devices. Through this focus, we will continue to grow the Medical Business as our core
business accounting for approximately 70%* of the Company’s consolidated net sales. We have high expectations
for the future growth potential of all three areas of our Medical Business: endoscopic solutions and services, surgical
endoscopic solutions and services, and endotherapy devices.
* Performance in the Three Months Ended June 30, 2013, and Full-Year Forecasts for Fiscal 2014
Product Portfolio Supporting Early Diagnosis and Minimally Invasive Treatments
Ultrasonic Coagulation
and Cutting Devices
Forceps
To grip or separate tissue
Digital Laparoscope
Laparoscope with distal
end bending section
Trocars / Trocar Sheaths
Used to create a small
incision in the abdomen for
inserting the scope, forceps,
or other instruments
Business Focus:
Medical Business Earnings and Growth Drivers
Strengths of the Medical Business
Product Development Based upon Trust Relationships Established with Physicians over Many Years
From the time when Olympus developed the world’s fi rst practical gastrocamera in 1950 up until today, the Company
has continued to refi ne its endoscope technologies in close collaboration with physicians. For example, endoscopes
require precise design and functionality, and we have worked with physicians over the course of many years to enhance
and improve the specifi cations of our products to achieve this important threshold of operability. This committed effort is one
reason Olympus is the world’s leader in endoscopes.
Solid Global Operations
Aiming to provide the world with technologies, products, services, and solutions of the highest caliber, Olympus is
developing networks in the Medical Business that reach across the globe.
• Industry’s top service and repair network consisting of more than 200 locations
• Widespread sales network encompassing both developed and emerging countries
• Global manufacturing network utilizing regional resources and locations
• Network of training centers to cultivate endoscopic physicians
Focus on Early Diagnosis and Minimally Invasive Treatment
Olympus is pursing technological advances in the fi elds of early diagnosis, particularly in terms of gastrointestinal endoscopes,
and minimally invasive treatment, with emphasis placed on surgical devices. Through these efforts, we hope to contribute to
improvements in the quality of life of patients while also helping to address the worldwide trend of rising healthcare costs.
Our portfolio of products designed to improve clinical outcomes in these two areas has been tailored to meet the needs of
physicians and patients. P.35
Sophisticated Technologies and Craftsmanship for Meeting Physician Needs
Devoting more than half a century to the development of medical equipment, Olympus has honed a unique ability to innovate while
developing sophisticated manufacturing technologies. This strength and other qualities have enabled us to continue meeting
the increasingly high demands of physicians around the world for solutions that allow them to provide better quality care.
Our one-of-a-kind manufacturing technologies allow us to employ high-mix, low-volume production systems. In order to
reinforce these technologies and guarantee the stable distribution and availability of our products, we will invest in
the enhancement of our current manufacturing sites in Japan. P.36
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Hospital Department
• Gastrointestinal
surgery
• Bronchial surgery
• Urology
• ENT
• Gynecology
Angulation Control Knob
Adjusts the angle of
the scope tip to view
the interior of the stomach
Suction Valve
Air / Water Valve
Air / Water Nozzle
Supplies water for
cleaning the objective
lens and air to inflate
the stomach
Objective Lens
Image Sensor
Captures color
images of the
stomach interior
via the objective
lens
Light Guide Lens
Uses light from
the light source to
illuminate the
stomach interior
Instrument
Channel Port
Light guide fiber runs from the light
source to the distal end to provide
illumination inside the stomach
Instrument Channel
Outlet
Instrument for
collecting tissue
or performing
procedures entered
through this channel
as well as suction
Electrosurgical Devices
Converts electrical
energy into ultrasonic
vibration, high-frequency
current to cut tissue or
stop bleeding (Coagulation)
Video System Center
Connects to surgical
endoscopes
Used in Organs
• Esophagus
• Stomach
• Colon
• Duodenum
• Bile duct
• Respiratory organs
(lungs)
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Video System Center
Connects to endoscopes
LCD Monitor
Light Source
Supplies light for
illumination and air to
infl ate the stomach
1950
Gastrocamera
1985
Videoscope
system
1964
Fiberscope
2002
High-defi nition
endoscopy
system
2012
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