North Face 2009 Annual Report Download

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VF CORPORAT I O N A N N U A L R E P O RT 2009
Anywear and Everywear
®

Table of contents

  • Page 1
    VF C or por at ion an n u al report 2 0 0 9 Anywear and Everywear ®

  • Page 2
    ...) Earnings Per Share (Dollars) Dividends Per Share (Dollars) From an outlet store in St. Louis to a High Street store in Shanghai, from a mountaintop in Switzerland to a beach in Southern California, you'll find the brands of VF anywhere and everywhere around the world. Our diversity is our...

  • Page 3
    ... The North Face® brand connects with outdoor athletes and enthusiasts around the world through its ever-expanding retail, online and social media presence. This year, the brand launched PlanetExplore, an active online community that helps people who are passionate about the outdoors find events and...

  • Page 4
    The North Face® brand is now sold in 61 countries, including places with no mountains or snow. 6 7

  • Page 5
    ... Brand Zones" in mass-market retailers. there are now more than 3,600 of these easy-to-shop branded experiences in the united States. Authentically Anywhere From the country to the suburbs to the city, the Wrangler® brand has distinct heritages, each with its own products, price points and styles...

  • Page 6
    ... the beat of the world's most fashion-savvy markets. Overseas, the brand combines its heritage as an original American denim brand with sophisticated styling and authentic marketing (such as the award-winning We Are Animals® campaign). in europe, the brand continues its bold styling with Wrangler...

  • Page 7
    ..., bladers, artists, musicians and nearly everyone in between. Vans now has the highest retail square footage of all brands in the VF portfolio, opening 100 shop-in-shops in China alone in 2009. one of Vans' iPhone® apps, the game SK8 pool Service has been downloaded more than 500,000 times. 12 13

  • Page 8
    ... all around the world from the redesign of its flagship store in London to record revenues in China. Back home, Lee brought innovative stretch fabrics to millions with price points that were as attractive as the jeans' fit. 15 in 2009, styles from the Lee® brand's "no Gap" collection...

  • Page 9
    In 2009, the Nautica® brand launched in Saudi Arabia and Kuwait. Ripple Eppect The Nautica® brand now touches more parts of consumers' lives, with new licenses for fragrances, home products, bedding and furniture. 16 17

  • Page 10
    ...boutiques with star-studded parties on two continents. Approximately fifteen more stores are planned to open in Europe in 2010. the 7 For All Mankind ® brand was the only apparel brand on Ad Age magazine's "new products of the decade" list, alongside the apple® ipod® and the Mini Cooper®. 18 19

  • Page 11
    ...Fitness Friday events to bring new and traditional fitness activities into consumers' lives. JanSport had great success in 2009 with its Heritage Series, a modern reissue of the original backpack that made the brand famous. The brand introduced two new fragrances, JOHN VARVATOS ARTISANâ„¢ and Rock...

  • Page 12
    ... opened its first flagship store in Los Angeles in 2009, displaying its broad offering of T-shirts, tanks, thermals, dresses and more. In 2009, Ella Moss, a hip, quirky and fashionable brand that combines flowy femininity with the comfort of your favorite T-shirt, launched an e-commerce site...

  • Page 13
    ... Kaption" marketing campaign celebrates consumers' personal mottos of work "done right." 7forallmankind.com The world's premier provider of luxury denim lifestyle products. Founded: 2000 number of Countries: 64 target Consumer: Men and women ages 20-50 did you know? Sociable style-seekers ages 21...

  • Page 14
    ... of year that tests business models and management teams. The recessionary conditions around the world presented extraordinary challenges. And the strength of VF's diverse business model and management team was evident in our results. Our long history of disciplined execution continued to serve us...

  • Page 15
    ... of high growth, high-margin lifestyle brands, particularly activity-based brands that could complement our Outdoor & Action Sports portfolio. We're proud of our accomplishments in 2009, but we also had our share of challenges. Our European jeans business had a much more difficult year than we had...

  • Page 16
    ... of our Outdoor & Action Sports brands is at the top of the list. We will focus on supercharging our growth in China and growing and gaining market share in Europe. Our direct-to-consumer business will continue to expand, with the addition of new stores and a growing e-commerce business. To support...

  • Page 17
    ... with the brand. ® Vice President, Marketing, The North Face Senior Vice President & Chief Financial Officer More than 400,000 people have downloaded The North Face's iPhone® Snow Report app, giving them instant access to conditions at the world's top ski resorts for free. VF's consumer-first...

  • Page 18
    ... case study for other VF brands expanding in China, sharing the lessons learned from its 15 years there. not just for winter summit seekers, but for spring, summer and fall adventurers as well. The brand's new Activity-Based Model focuses on three key consumer activities: outdoor, action sports and...

  • Page 19
    ...try recognition. VF was named one of Fortune magazine's "Top Companies for Leaders in North America," and was also included in the magazine's "World's Most Admired Companies" list for the fourth consecutive year. "Our China team works hard to understand each brand's challenges and opportunities. We...

  • Page 20
    ... brand on the Web. Vans® brand videos on YouTube® have been viewed 1.3 million times. The brand's main Twitter® feed communicates with 18,000 consumers following in real time. And the brand was named one of the "Facebook® 50" by Slate magazine's The Big Money Web site. Every one of those numbers...

  • Page 21
    ... lt 3,5 Senior Vice President General Mills, Inc. Minneapolis, Minnesota (Consumer food products) Director since 2009, age 42 J u an er n eS t o de Bedou t 1,3 President & Chief Executive Officer Callaway Golf Company Carlsbad, California (Sporting goods) Director since 1997, age 67 ro Bert J . Hu...

  • Page 22
    ...3,322 435,381 519,899 1,012,182 1,141,546 722,895 Working capital Current ratio Total assets Long-term debt Redeemable preferred stock Stockholders' equity Debt to total capital ratio (3) Average number of common shares outstanding Book value per common share ot Her S tat i St iC S (4) $ 1,536,773...

  • Page 23
    ... (21,625) 592,246 (625) 591,621 In thousands 2009 2008 $ 602,847 $ 2 007 592,246 net Sales royalty income total revenues Costs and operating expenses operating activities Cost of goods sold Marketing, administrative and general expenses Impairment of goodwill and intangible assets operating...

  • Page 24
    ... Clearing House (ACH) system. Questions concerning this service should be directed to Computershare at www.computershare.com/investor. VF World Headquarters 105 Corporate Center Blvd. Greensboro, NC 27408 Telephone: 336-424-6000 Facsimile: 336-424-7696 Mailing Address: P.O. Box 21488 Greensboro...

  • Page 25
    VF C or por at ion 105 Corporate Center Blvd. Greensboro, NC 27408 336-424-6000 vfc.com For additional content visit r eport in G .VFC . Co M