Nikon 2011 Annual Report Download - page 21

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Super Resolution Microscope
N-SIM
Considering this
market environment,
for our strong-selling,
high-end products such as super resolution
microscopes and confocal microscopes, we plan
to continue making improvements in such areas as
software, and to utilize direct sales channels in the
field of advanced research, thus giving sales
further momentum. For products in the volume
sales range sold through distributors and similar
sales channels, we will aim to enhance our market
position, and expand the scale of sales. For both
types of products we will take steps to increase
sales in emerging markets, with a year-on-year
increase in sales of at least 10% in the bioscience
field for the fiscal year ending March 2012.
Opening New Markets in the Industrial Instruments
Field with Non-Contact, 3D Metrology
The market for industrial instruments for semicon-
ductors and electronic components is driven by
such products as smartphones and LEDs, and we
expect this market to remain firm. The market for
automotive instruments may dip temporarily as a
result of the effects of the Great East Japan
Earthquake, but we anticipate a growth trend over
the medium term led by emerging markets.
of a Belgian measuring
equipment manufacturer
possessing technologies
in non-contact, 3D measurement systems. Several
distinctive new products were also launched during
the fiscal year ended March 2011, such as the
HN-6060 non-contact, multi-sensor, 3D metrology
system (December 2010) and the ShuttlePix P-400R
digital microscope (November 2010).
Measures in the Medium Term
Management Plan
High-End Products and Emerging Markets Are
Key in the Bioscience Field
In the Japanese market, we expect that measures to
secure the necessary funding for disaster recovery
will affect the budgets of universities and research
institutions, and that instrument purchasing budgets
will decline in the second half of the fiscal year ending
March 2012. In overseas markets, we anticipate steady
growth, with continued curbs on public spending in
the United States, relative stability in Europe and
continued strong growth in emerging markets such
as China and India.
19Annual Report 2011Nikon Corporation
TOSHIYUKI MASAI
Director, Member of the Board and
Executive Officer
President of Instruments Company