Mitsubishi 2014 Annual Report Download - page 19

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Performance in  scal 2013
During  scal 2013, registered vehicle sales volume in Japan was below the level
for  scal 2012. However, sales were robust thanks to solid performance with
the minicars we introduced in June 2013—the new-model eK Wagon and eK
Custom—and the eK Space, a “super-height” (tall) wagon launched in February
2014. Accordingly, total sales volume for registered vehicles and minicars came to
143,000 units, up 9,000 units, or 7%, from  scal 2012.
Net sales rose ¥144.6 billion, or 44%, to ¥474.1 billion. At the operating level,
we bene ted from the increase in sales, as well as to improved minicar operations
via NMKV, our joint venture with Nissan Motor, and to successful cost-cutting
efforts. As a result, we posted operating income of ¥0.9 billion for the year,
signi cantly better than the operating loss of ¥27.6 billion recorded in  scal 2012.
Outlook for  scal 2014
In  scal 2014, we look forward to favorable sales of the eK Wagon and eK Custom,
and the eK Space will contribute to sales for the full  scal year. Thanks to solid
sales of the eK series and expanded sales of the Outlander PHEV, we believe we
now have a base for pro tability in the Japanese market.
We expect sales volume to exceed  scal 2013 levels by 4,000 units, or 3%,
rising to 147,000 units. We are targeting net sales of ¥500.0 billion, up ¥25.9 bil-
lion, or 5%, and operating income of ¥3.0 billion, up ¥2.1 billion, or 133%.
Japan
Net Sales
(Billions of yen)
0
100
200
300
400
500
2014
(Forecast)
2013201220112010
(FY)
363.3 357.1 329.5
474.1
500.0
Operating Income (Loss)
(Billions of yen)
2014
(Forecast)
2013201220112010
(FY)
-00
-20
-10
0
10 5.1 6.8
-27.6
3.0
0.9
Sales Volume (Retail)
(Thousands of units)
0
50
100
150
200
164
60
104
152
91
61
134
73
61
147
93
54
143
91
52
2014
(Target)
2013201220112010
(FY)
Minicars Registered Vehicles
eK Space
Outlander PHEV
We expect sales and income to increase due to strong performance for the
eK series and increased sales of the Outlander PHEV.
Toshihiko Hattori
Director, Head Of cer of the Headquarters, Domestic Sales Group Headquarters
MITSUBISHI MOTORS CORPORATION
Annual Report 2014 17