Memorex 2006 Annual Report Download - page 5

{3} Imation Annual Report
A DECADE OF GROWTH
While we were divesting non-core businesses during our first decade,
we continued to see growth in our data storage revenues, driven by the
growth of the industry, our introduction of new formats, our entry into
new markets and our execution of strategic alliances, joint ventures
and acquisitions. In 2006, with the acquisition of Memorex, our first
decade was capped with a 26 percent year-on-year revenue growth
as we ended the year at $1.585 billion. During the past two years, we
have doubled the amount of storage we shipped into the marketplace
– from more than two million terabytes in 2004 to more than four
million terabytes in 2006.
TECHNOLOGY HERITAGE
Imation’s proud heritage reaches back more than 50 years – when 3M
scientists led the way by developing the world’s first computer tape in
1952. Innovation continued in the following decades, again with 3M
development at the forefront, with the introduction of the first video
tape, the first metal particulate tape and the first data cartridge.
Our heritage also includes early pioneering work in optical recording,
which led to today’s CDs and DVDs.
Our five-decade legacy is built on technical, manufacturing and
operational excellence. Today, Imation innovation begins at our
Discovery Technology Center in Oakdale, Minnesota. Our nearly 400
U.S. patents for data storage span the “four pillars” of magnetic,
optical, flash and removable hard disk. In this mixed-use environment
of labs, offices, testing facilities and pilot manufacturing lines, Imation’s
scientists develop new products, support existing products and explore
potential new technologies for data storage.
Imation and Memorex brands
COMBINED LEADING GLOBAL MARKET SHARE FOR 2006
Source: Market Research and Company Estimates
DVD
t MEMOREX
t IMATION
t BRAND A
t BRAND B
t BRAND C
t OTHERS
CD
t MEMOREX
t IMATION
t BRAND A
t BRAND B
t BRAND C
t OTHERS
{18%}
{13%}