Medtronic 2012 Annual Report Download - page 22

Customers and Competitors
The primary medical specialists who use our Coronary products are interventional cardiologists, while
products in our Endovascular and Peripheral business may be used by interventional radiologists, vascular
surgeons, cardiac surgeons, and interventional cardiologists. The principal medical specialists who use our
Structural Heart products are cardiac surgeons and interventional cardiologists. Our primary competitors
in the Coronary business are Abbott Laboratories (Abbott), Boston Scientific, and Johnson & Johnson. Our
primary competitors in the Endovascular and Peripheral business are Cook, Inc., W. L. Gore & Associates,
Inc. (Gore), Endologix, Inc., C.R. Bard, Inc., and Johnson & Johnson. Our primary competitors in the
Structural Heart business are Edwards LifeSciences Corporation, St. Jude, Terumo Medical Corporation, and
Sorin Group.
RESTORATIVE THERAPIES GROUP
Spinal
Our Spinal business develops, manufactures, and markets a comprehensive line of medical devices and
implants used in the treatment of the spine and musculoskeletal system. Our products and therapies treat
a variety of conditions affecting the spine, including degenerative disc disease, spinal deformity, spinal
tumors, fractures of the spine, and stenosis. Our Spinal business also provides biologic solutions for the
dental and orthopedic markets.
We offer some of the industry’s broadest lines of devices, including a wide range of sophisticated
internal spinal stabilization devices, instruments, and biomaterials used in the treatment of spinal conditions.
Our Spinal products are used in spinal fusion of both the thoracolumbar region, referring to the mid to
lower vertebrae, as well as of the cervical region, or upper spine and neck vertebrae. Products used to treat
spinal conditions include rods, pedicle screws, hooks, plates, and interbody devices, as well as biologics
products, primarily bone growth substitutes including bone graft extenders and structural allografts such as
dowels and wedges. In concert with our Surgical Technologies business, we offer unique and highly
differentiated navigation, neuromonitoring, and power technologies designed for spine procedures.
The following are the principal products offered by our Spinal business:
Thoracolumbar Products. Products used to treat conditions in this region of the spine include the CD
HORIZON SOLERA and LEGACY Systems, the TSRH 3Dx System, and the T2 Altitude System. In
addition, Medtronic offers a number of products that facilitate less invasive thoracolumbar surgeries,
including the CD HORIZON SOLERA SEXTANT and LONGITUDE Percutaneous Fixation Systems, the
Direct Lateral Access System and corresponding CLYDESDALE Interbody Implant, Xpander II Balloon
Kyphoplasty product for vertebral compression fractures, the METRx System, and the NIM-ECLIPSE
Spinal System.
Cervical Products. Products used to treat conditions in this region of the spine include the
ATLANTIS VISION ELITE Anterior Cervical Plate System, the VERTEX SELECT Reconstruction
System, and the PRESTIGE and BRYAN Cervical Discs.
Biologics Products. Products in our Biologics platform include INFUSE Bone Graft (InductOs in
the European Union (EU)), which contains a recombinant human bone morphogenetic protein, rhBMP-2,
for spinal, trauma, and oral maxillofacial applications, Demineralized Bone Matrix (DBM) products,
including MagniFuse, Grafton/Grafton Plus, and PROGENIX, and the MASTERGRAFT family of
synthetic bone graft products – Matrix, Putty, and Granules.
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