McDonalds 2001 Annual Report Download - page 22

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experience tells us...
McDONALD’S IS UNIQUELY SUITED TO TAP INTO
THE GROWING EATING-OUT DEMAND AROUND THE WORLD.
We manage a complex network of 30,000 local community restaurants in 121 countries
and are adding more than 1,300 restaurants annually.
McDONALD’S IS ONE OF THE MOST POWERFUL BRANDS
IN THE WORLD.
McDonald’s is a brand that customers the world over recognize and trust.
McDonald’s is known as a great place for kids and families; for convenient,
hand-held meals; for World Famous Fries and Big Macs; and for outstanding value.
We are building on these strengths, while also innovating to become
top of mind as a place for taste and variety.
McDONALD’S PORTFOLIO OF PARTNER BRANDS SERVES NEEDS
BEYOND THOSE THAT BRAND McDONALD’S CAN FILL.
Through Boston Market, Chipotle, Donatos Pizzeria and Pret A Manger,
we are meeting customers’ desires for a variety of foods and dining experiences.
WE ARE IN AN EXCELLENT POSITION TO CAPTURE
MORE MEAL OCCASIONS BOTH UNDER AND BEYOND
THE GOLDEN ARCHES.
We are leveraging our competencies
to seize new growth opportunities...
while, at the same time,
maximizing the potential of the
existing McDonald’s business.
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