Mattel 2000 Annual Report Download - page 3

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one
To our shareholders
The most visible change occurred in the company’s
leadership. In May, I joined Mattel as Chairman of
the Board and Chief Executive Officer after spend-
ing 23 years at Kraft Foods, most recently as Kraft’s
President and Chief Executive Officer. After 10
months, I can say that I am truly delighted to have
made the decision to join Mattel. It is a pleasure to
work for a company with such incredible brands and
talented people. Clearly, I believe we have a promis-
ing future ahead of us.
I also am fortunate to have very skilled
leaders as part of the senior management team.
In addition to Mattel veterans Adrienne Fontanella,
President, Girls/Barbie; Matt Bousquette, President,
Boys/Entertainment; Neil Friedman, President,
Fisher-Price Brands, and Kevin Farr, Chief Financial
Officer, we recruited three new executives who will
help us strengthen our business and execute our
growth strategy.
Joe Eckroth, our Chief Information
Officer, came to Mattel in August from General
Electric Company, and is leading our global
information technology functions and e-business
initiatives. As Executive Vice President of
Business Planning and Development since
November, Bryan Stockton, a 24-year veteran
of the food industry, is devoting his efforts to
developing strategies that will help us refocus on
our core toy business. And Tom Debrowski,
Executive Vice President, Worldwide Operations,
is a global manufacturing and logistics executive
with 29 years of experience, primarily at The
Pillsbury Company. He also joined us in November,
and is responsible for overseeing our procurement,
manufacturing and distribution functions. Both
individually and collectively, these well-seasoned
executives are experts in their fields who are
focused on delivering outstanding results.
MATTEL EXPERIENCED SIGNIFICANT CHANGE DURING 2000 AND WE HAVE ALSO MADE
PROGRESS TOWARDS RESTORING THE STRENGTH OF OUR BUSINESS.