MasterCard 2005 Annual Report Download - page 16

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C
ardholders can travel — and shop — the world over thanks to our streamlined and
intelligent processing platform. Through a single connection, MasterCard links fi nancial institutions
to buyers and sellers around the world. This platform is fast, reliable, effi cient and secure —
and helps take fi nancial institutions where they want to go. Among the most advanced programs
of its kind, it includes a suite of solutions designed to reduce risk, enable innovation and improve
card usage. It helps transaction acquirers and merchants to understand their businesses better
and tailor promotional programs to their customers. The fl exibility of the platform enables our
partners to rapidly develop unique promotion and co-branding opportunities. It also enables local
customization, a real advantage in a world where banks want the strength of a global network,
but know that relationships happen at a local level.
enabling seamless commerce