Lifetime Fitness 2010 Annual Report Download - page 20

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14
xamenity and condominium clubs;
xcountry clubs;
xonline personal training and fitness coaching; and
xthe home-use fitness equipment industry.
Competition in the health club industry varies from market to market and is based on several factors, including the
breadth of product and service offerings, enrollment fees and membership dues, the flexibility of membership
options and the overall quality of the offering. We believe that our comprehensive product offering and focus on
services, amenities and value provide us with a distinct competitive advantage.
Government Regulation
Our operations and business practices are subject to regulation at federal, state and local levels, including consumer
protection regulation related to our advertising, marketing, and sales efforts; health and safety regulation and
licensing requirements related to our café, spa, aquatics and ancillary health and wellness-related products and
services; and regulation related to the collection, use and security of personal information about our members, guests
and purchasers.
With respect to the health and fitness industry specifically, state statutes regulate the sale and terms of our
membership contracts. State statutes often require that we:
xinclude certain terms in our membership contracts, including the right to cancel a membership, in most
cases, within three to ten days after joining, and receive a refund of any enrollment fee paid;
xescrow funds received from pre-opening sales or post a bond or proof of financial responsibility; and
xadhere to price or financing limitations.
Trademarks and Trade Names
We own several trademarks and service marks registered with the U.S. Patent and Trademark Office, including
“LIFE TIME FITNESS®,” “EXPERIENCE LIFE®”and “LIFE TIME FITNESS TRIATHLON SERIES®” and
T.E.A.M. TRAINING EDUCATION ACCOUNTABILITY MOTIVATION®. We have also registered our logo and
our LIFE TIME FITNESS Triathlon logo. We also registered the “LIFE TIME FITNESS” mark in certain foreign
countries.
We believe our trademarks and trade names have become important components in our marketing and branding
strategies. We believe that we have all licenses necessary to conduct our business. In particular, we license the mark
“LIFE TIME” in connection with our nutritional products so that we can market and distribute them under the LIFE
TIME FITNESS brand.
Available Information
Our corporate website is lifetimefitness.com. We make available through our website all reports and amendments to
those reports filed or furnished pursuant to Section 13(a) of the Securities and Exchange Act of 1934, as amended
(the “Exchange Act”), as soon as reasonably practicable after we electronically file such material with, or furnish it
to, the Securities and Exchange Commission (the “SEC”).