Lifetime Fitness 2008 Annual Report Download - page 15

9
As part of our value proposition, our new members may take advantage of equipment orientations and participate in
a fitness assessment (FitPoint), which consists of fitness testing, exercise history, percent body fat measurement and
goal setting. Other free and fee-based fitness clinics and assessments, and courses relating to nutrition and stress
management also are offered.
We have a flexible membership structure, with different types of membership plans, that provide varying center
access, in-center amenities, guest passes and partner benefits, the most common of which are the Bronze and Gold
plans. The following table compares our different membership types, as of December 31, 2008:
Bronze Gold Platinum Onyx
A great experience
at our most
affordable rate
Many center choices
nationwide plus
benefits outside the
center
Broader nationwide
center access,
premium partner
benefits and tennis
The ultimate in access,
service, amenities and
benefits
Number of
centers
designated
11 45 16 9
Center
access
All bronze centers All Bronze and Gold
centers (56)
All Bronze, Gold and
Platinum centers (72)
All Life Time Fitness
locations nationwide,
including Life Time
Athletic centers (81)
In-center
amenities
Complimentary
towel and locker
service
All Bronze benefits
plus: complimentary
climbing wall access,
free racquetball and
squash court access
All Gold benefits,
plus: access to
Platinum-level tennis
clubs, fee-based
tennis court access
All Platinum benefits
Partner
benefits
10+ local and
national partners
500+ local and
national partners
575+ local and
national partners
575+ local and
national partners
Since our inception, we always have offered a convenient month-to-month membership, with a low, one-time
joining fee, which includes an enrollment fee and an administrative fee, no long-term contracts and an initial 30-day
money back guarantee. Subject to the particular market area and the membership plan, today, new members
typically pay a one-time joining fee that generally ranges from $75 to $150. Members typically pay monthly
membership dues ranging from $50 to $80 for individuals and $100 to $150 for couples or families for Gold or
Platinum memberships. In addition, new members pay a $6 per child monthly fee to include junior members on a
membership. Our current model centers average approximately 2.4 people per membership.
In 2008, we created a 26-and-under membership which provides this group with slightly lower monthly membership
dues which range from $40 to $90. In doing so, it is our goal to increase the number of members we serve in this
demographic.
Usage
Our centers are generally open 24 hours a day, seven days a week and our current model centers average
approximately 68,000 visits per month after the first year of operations. We typically experience the highest level of
member activity at a center during the 5:00 a.m. to 11:00 a.m. and 4:00 p.m. to 8:00 p.m. time periods on weekdays
and during the 8:00 a.m. to 5:00 p.m. time period on weekends. Our centers are staffed accordingly during peak and
non-peak hours to provide each member with a positive experience. Total usage for 2008 was 50.4 million visits, as
compared to 42.1 million visits in 2007, an increase of 19.0%.
New Center Site Selection and Construction
Site Selection. Our management devotes significant time and resources to analyzing each prospective site on the
basis of predetermined physical, demographic, psychographic and competitive criteria in order to achieve maximum
return on our investment. We focus mainly on markets that will allow us to operate multiple centers that create