LeapFrog 2011 Annual Report Download - page 85

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LEAPFROG ENTERPRISES, INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except per share data)
The table below shows certain information by segment for the years ended December 31, 2011, 2010
and 2009.
Years Ended December 31,
2011 2010 2009
Net sales:
United States .................................. $342,050 $344,296 $306,472
International ................................... 113,090 88,268 73,362
Totals ..................................... $455,140 $432,564 $379,834
Income (loss) from operations:
United States .................................. $ 5,553 $ (3,022) $ (18,506)
International ................................... 18,144 10,827 10,093
Totals ..................................... $ 23,697 $ 7,805 $ (8,413)
Total assets:
United States .................................. $262,180 $231,593 $251,221
International ................................... 68,852 61,887 54,774
Totals ..................................... $331,032 $293,480 $305,995
In 2011, 2010 and 2009, no countries other than the U.S. accounted for 10% or more of LeapFrog’s
consolidated net sales.
The table below shows the net sales of the Company’s product portfolio by segment for the years ended
December 31, 2011, 2010 and 2009:
Years Ended December 31,
2011 % 2010 % 2009 %
(Dollars in millions)
SEGMENTS
United States:
Multimedia learning platforms..... $250.0 73% $251.0 73% $202.8 66%
Learning toys ................ 85.0 25% 88.9 26% 96.2 31%
All other ................... 7.0 2% 4.4 1% 7.5 3%
Total .................... $342.0 100% $344.3 100% $306.5 100%
International:
Multimedia learning platforms..... $ 65.3 58% $ 45.7 52% $ 41.1 56%
Learning toys ................ 47.0 41% 41.6 47% 32.2 44%
All other ................... 0.8 1% 1.0 1% — —%
Total .................... $113.1 100% $ 88.3 100% $ 73.3 100%
CONSOLIDATED LEAPFROG
Multimedia learning platforms..... $315.3 69% $296.7 69% $243.9 64%
Learning toys ................ 132.0 29% 130.5 30% 128.4 34%
All other ................... 7.8 2% 5.4 1% 7.5 2%
Total net sales ............. $455.1 100% $432.6 100% $379.8 100%
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