Kentucky Fried Chicken 2013 Annual Report Download - page 15

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13
Today I couldn’t be more confident in the power of Yum! as we pursue our objective to become the defining
global company that feeds the world. As we move forward in our new brand-focused structure, we have
evolved our Dynasty Growth Model to reflect the three strategies that will drive even faster global growth and
long-term, sustainable results.
Build powerful brands through superior marketing, breakthrough innovation and
compelling value—with a foundation built on winning food and world-class operations
Drive aggressive unit expansion everywhere, especially in emerging markets — and by
building leading brands in every significant category in China and India
Create industry leading returns through franchising and disciplined use of capital —
maximizing long-term shareholder value