Kentucky Fried Chicken 2001 Annual Report Download - page 25

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Sales across our
brands are driven
by dinner and
lunch. Marketing
innovations such as
new dayparts can
help grow sales.
Most of our sales
come from off-
premises dining,
which reflects
customers’ desire
for convenient
food.
23
Asia-Pacific 42%
Europe, South Africa 24%
Americas 21%
Greater China 13%
Sources of System Sales in
International Restaurants
Dinner 63%
Lunch 26%
Snacks/Breakfast 11%
U.S. Sales by
Daypart (% of Sales)
U.S. Sales by Distribution
Channel (% of Sales)
Dine Out 71%
Dine In 29%
Dinner 55%
Lunch 34%
Snacks/Breakfast 11%
Dine Out 82%
Dine In 18%
Dinner 39%
Lunch 48%
Snacks/Breakfast 13%
Dine Out 71%
Dine In 29%
TM
®
®
SOURCE: CREST
CREST employed new tracking
methodology in 2001, therefore
percentages are not comparable to
prior years’ results.