Johnson and Johnson 2015 Annual Report Download - page 3

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This year at Johnson & Johnson, we are proud
to celebrate 130 years of helping people
everywhere live longer, healthier and happier
lives. As I reflect on our heritage and consider
our future, I am optimistic and confident in the
long-term potential for our business.
We manage our business using a strategic
framework that begins with Our Credo. Written
over 70 years ago, it unites and inspires the
employees of Johnson & Johnson. It reminds
us that our first responsibility is to the patients,
customers and health care professionals who
use our products, and it compels us to deliver
on our responsibilities to our employees,
communities and shareholders.
Our strategic framework positions us well
to continue our leadership in the markets in
which we compete through a set of strategic
principles: we are broadly based in human
health care, our focus is on managing for the
long term, we operate under a decentralized
management approach, and we do all
this aligned with our values. Our Board of
Directors engages in a formal review of
our strategic plans, and provides regular
guidance to ensure our strategy will continue
creating better outcomes for the patients
and customers we serve, while also creating
long-term value for our shareholders.
OUR STRATEGIES ARE BASED ON
OUR BROAD AND DEEP KNOWLEDGE
OF THE HEALTH CARE LANDSCAPE
IN WHICH WE OPERATE.
For 130 years, our company has been
driving breakthrough innovation in health
care – from revolutionizing wound care in
the 1880s to developing cures, vaccines
and treatments for some of today’s most
pressing diseases in the world. We are acutely
aware of the need to evaluate our business
against the changing health care environment
and to challenge ourselves based on the
results we deliver. Consider some of the
changes we are facing in the future global
health care market:
WRITTEN OVER
70 YEARS AGO,
OUR CREDO
UNITES &
INSPIRES THE
EMPLOYEES
OF JOHNSON
& JOHNSON.
MARCH 2016
TO OUR
SHAREHOLDERS
ALEX GORSKY
Chairman, Board of Directors
and Chief Executive Officer
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