Harris Teeter 2006 Annual Report Download - page 9
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6Ruddick Corporation & Subsidiaries Annual Report 2006
Harris Teeter Farmers Market,® specializing in fresh produce; and our ever-popular Harris Teeter Rancher® and
Harris Teeter Reserve,® which offer two top-quality grades of beef.
During fiscal 2006 we introduced an exciting new program for our health-conscious customers– Harris Teeter
yourwellnessSM– designed as a guide for our customers to use when making nutritional choices. Dr. Russell H.
Greenfield, M.D., a certified physician in integrated health and a food expert, has teamed up with us to develop the
Harris Teeter yourwellnessSM guides and keys. Our guides include information on common health ailments; recommend
food that shoppers can choose that may help prevent or minimize the effects of those ailments; list delicious recipes
using these foods; and educate shoppers on food safety, produce variety and grilling tips. Harris Teeter yourwellnessSM
keys are identifiers that we have incorporated into our great assortment of products under our Harris Teeter Naturals®
and Harris Teeter Brand labels that serve as a quick reference to help our customers identify important attributes that
apply to the food products they buy. The Harris Teeter yourwellnessSM program is another example of our commitment
to customer service and quality.
Providing superior customer service, excellent quality perishables, and the best variety and selection is our
goal and is what sets us apart from our competitors. Successfully achieving this goal will enable us to maintain
our position as a leading supermarket retailer and continue our expansion program in the future.