Halliburton 2013 Annual Report Download - page 37

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21
We continued to execute several key initiatives in 2013. These initiatives included increasing manufacturing capacity
in the Eastern Hemisphere and repositioning our service delivery platform to lower our delivery costs. We plan to continue to
invest in these initiatives in 2014. In addition, we plan to continue executing the following strategies:
- focusing on unconventional plays, mature fields, and deepwater markets by leveraging our broad technology
offerings to provide value to our customers through integrated solutions and the ability to more efficiently drill and
complete their wells;
- exploring opportunities for acquisitions that will enhance or augment our current portfolio of services and products,
including those with unique technologies or distribution networks in areas where we do not already have large
operations;
- making key investments in technology and infrastructure to maximize growth opportunities. To that end, we are
continuing to push our technology and manufacturing capacity, as well as our supply chain, closer to our customers
in the Eastern Hemisphere;
- improving working capital, and managing our balance sheet to maximize our financial flexibility. We are deploying
a global project to improve service delivery that we expect to result in, among other things, additional investments in
our systems and significant improvements to our current order-to-cash and purchase-to-pay processes;
- growing our international revenues and margins by continuing to invest capital and resources in these markets;
- improving our North America margins by leveraging technologies and reducing costs through more efficient
operations;
- continuing to seek ways to be one of the most cost efficient service providers in the industry by maintaining capital
discipline and leveraging our scale and breadth of operations; and
- expanding our business with national oil companies.
Our operating performance and business outlook are described in more detail in “Business Environment and Results of
Operations.”
Financial markets, liquidity, and capital resources
We believe we have invested our cash balances conservatively and secured sufficient financing to help mitigate any
near-term negative impact on our operations from adverse market conditions. For additional information, see “Liquidity and
Capital Resources” and “Business Environment and Results of Operations.”