Groupon 2011 Annual Report Download - page 7
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Please find page 7 of the 2011 Groupon annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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One or Two Night Getaway at Smithfield Station, Smithfield, Virginia
Located in a quaint river port town with a rich history, Vice President Randy Pack turned to Groupon Getaways to help bring in new customers and
raise the profile of his family's historic hotel, restaurant and marina. After running a number of strategically placed deals through Groupon's travel
platform, the waterfront oasis was able to successfully reach its target audience of consumers looking for a quick weekend getaway and living within
four hours of the establishment. Pack estimates that 85 percent of the business they generated through Groupon was from first-time customers. In
addition, the deals helped to spawn a number of positive online guest reviews.
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