Green Dot 2010 Annual Report Download - page 15

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branded and co-branded cards at the point of sale through a POS swipe reload transaction. Unlike a
MoneyPak, these POS swipe reload transactions involve a single-step process: consumers pay the
cashier the desired amount to be reloaded, plus a service fee, and funds are reloaded onto the GPR card
at the point of sale without further action required on the part of the consumer.
Our Technology Platform — Green PlaNET
Green PlaNET is our technology platform that enables our network participants, which include
consumers, retail distributors and businesses that accept reloads or payments through the Green Dot
Network, to communicate with us in a real-time, secure environment. Green PlaNET is a centralized,
client-server based processing system that gives us the ability to centrally develop and distribute product
applications, manage customer accounts, authorize, process and settle transactions, ensure security and
regulatory compliance, and provide customer services across a variety of points of contact and
technologies.
Green PlaNETenables Green Dot cardholders to activate and use their card accounts for a variety of
transactions, such as cash loads and online bill payments. Green PlaNET also provides a single and
secure point of integration for all our network participants, enabling them to communicate with us and our
customers and facilitating the initiation, authorization and settlement of transactions.
Green PlaNET has the following components:
• The Green PlaNET front-end processing system communicates with the host systems of retail
distributors and network acceptance members through a proprietary application programming
interface, or API, and runs a variety of proprietary and third-party software applications that facilitate
the purchase of a card at a retail location as well as the loading of cash onto a card or MoneyPak. It
enables our reload network to interoperate with funds transfer networks and engages in real-time
transaction verification so that cards do not exceed applicable limits, thus ensuring compliance with
our anti-money laundering program.
• The Green PlaNET back-end processing system runs a variety of proprietary and third-party
software applications that enable the activation, daily use and maintenance of our cardholder
accounts. It executes a variety of transaction-enabling processes and initiates several customer
verification modules, such as internally developed anti-money laundering programs, “Know Your
Customer” and Office of Foreign Assets Control requirements, and external data requests from
outsourced vendors, such as Experian and LexisNexis, that together ensure compliance with all
federal requirements for the opening of a new account. It interfaces with our database to generate
account statements and initiate account notification communications, such as emails and text
messages. It also enables our cards to interoperate with Visa, MasterCard and other payment or
funds transfer networks, interacts with the systems of other processors and executes back-end
batch processes, such as transaction fee calculations, charge-back transactions, retailer invoicing
and account write-offs, that facilitate the daily accounting, reconciliation and settlement of trans-
actions and account activity. In addition, the Green PlaNET back-end processing system houses a
variety of security applications that provide customer and card data encryption, fraud monitoring,
information security administration and firewalls that protect the Green PlaNET infrastructure.
• The Green PlaNET customer-facing systems include a service processing system and various
communication systems. The Green PlaNET service processing system includes several customer
relationship management software applications that operate a variety of support services, providing
real-time account history access and pending transaction data, contact information, personal
identification number request and issuance services and balance inquiry applications. It also
enables consumers to direct cash transfers using our MoneyPak product. In addition, Green
PlaNET provides our consumers, retail distributors and network acceptance members with the
ability to communicate with us and access accounts using a variety of technologies. These
technologies integrate with our customer care applications and allow us, among other things, to
address customer inquiries and automatically prompt customer support agents to sell upgrades and
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