Graco 2012 Annual Report Download - page 11

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5
BUSINESS SEGMENTS
The Company’s segments reflect the Company’s focus on building large consumer and professional brands and leveraging its
understanding of similar markets and distribution channels. The Company’s six segments and the key brands included in each of
the six business segments are as follows:
Segment Key Brands Description of Primary Products
Home Solutions Rubbermaid®, Calphalon®
Levolor®, Goody®Indoor/outdoor organization, food storage and home storage
products; gourmet cookware, bakeware, cutlery and small kitchen
electrics; drapery hardware and window treatments; hair care
accessories
Writing Sharpie®, Paper Mate®,
Expo®, Parker®, Waterman®Writing instruments, including markers and highlighters, pens and
pencils; art products; fine writing instruments
Tools Irwin®, Lenox®, Dymo®
Industrial
Hand tools and power tool accessories; industrial bandsaw blades;
cutting tools for pipes and HVAC systems; label makers and printers
for industrial use
Commercial Products Rubbermaid®
Commercial
Products, Rubbermaid®
Healthcare
Cleaning and refuse products, hygiene systems, material handling
solutions; medical and computer carts and wall-mounted
workstations
Baby & Parenting Graco®, Aprica®Infant and juvenile products such as car seats, strollers, highchairs
and playards
Specialty Bulldog®, Shur-line®,
Dymo®, Endicia®, Mimio®Convenience and window hardware; manual paint applicators; office
technology solutions such as label makers and printers, on-line
postage and interactive teaching solutions
Home Solutions
The Company’s Home Solutions segment designs, manufactures or sources and distributes a wide range of consumer products
under multiple brand names, primarily targeting the female head of household. Indoor/outdoor organization products and food
and home storage products are primarily sold under the Rubbermaid®, Roughneck® and TakeAlongs® trademarks. Aluminum and
stainless steel cookware, bakeware, cutlery, small kitchen electrics, and kitchen gadgets and utensils are primarily sold under the
Calphalon®, Kitchen Essentials®, Cooking with Calphalon™, Calphalon®Unison™ and Katana™ trademarks. Window treatments,
drapery hardware and cabinet hardware are primarily sold under the Levolor®, Kirsch® and Amerock® trademarks. Hair care
accessories and grooming products are marketed primarily under the Goody® and Solano® trademarks.
The Home Solutions segment primarily markets its products directly to mass merchants and specialty, grocery/drug and department
stores.
Writing
The Company’s Writing segment designs, manufactures or sources and distributes writing instruments, primarily for use in business
and the home. The segment’s product offerings include markers, highlighters, art and office organization products, and everyday
and fine writing instruments and accessories. Permanent/waterbase markers, dry erase markers, highlighters and art supplies are
primarily sold under the Sharpie®, Expo®, Sharpie® Accent®, Eberhard Faber®, Berol® and Prismacolor® trademarks. Ballpoint
pens and inks, roller ball pens, mechanical pencils and correction supplies are primarily sold under the Paper Mate®, InkJoy®,
Uni-Ball® (used under exclusive license from Mitsubishi Pencil Co. Ltd. and its subsidiaries in North America and certain areas
in Latin America), Sharpie®, Eberhard Faber®, Berol®, Reynolds® and Liquid Paper® trademarks. Fine writing instruments are
primarily sold under the Parker®, Waterman® and Rotring® trademarks.
The Writing segment generally markets its products directly to mass merchants, warehouse clubs, grocery/drug stores, office
superstores, office supply stores, contract stationers, travel retail and other retailers.
Tools
The Company’s Tools segment designs, manufactures or sources and distributes hand tools and power tool accessories, industrial
bandsaw blades, cutting tools for pipes and HVAC systems, and industrial labeling solutions. Hand tools and power tool accessories
are primarily sold under the Irwin®, Vise-Grip®, Marathon®, Quick-Grip®, Unibit® and Strait-Line® trademarks, while industrial
bandsaw blades and cutting and drilling accessories are sold under the Lenox® trademark. Industrial label makers are sold under
the Dymo® trademark.