Graco 2007 Annual Report Download - page 5

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3
Through insight that
leads to innovation
We are transforming Newell Rubbermaid into a global,
consumer-centric company by investing in research that
helps us to better understand our target consumers and their
needs. In turn, these insights are helping us to develop
breakthrough product innovations that deliver meaning-
ful solutions. We create consumer demand by investing in
marketing and promotion activities that are as targeted and
innovative as the products they represent. This virtuous
cycle of brand building is designed to yield premium
margins that can be reinvested to sustain growth.
Left: Brands That Matter start with an understanding of the specific needs of our
target consumers in order to create innovative solutions. Right from top: Rubbermaid’s
Produce Saver keeps food fresher, longer | Goody’s Start, Style and Finish collection
provides innovative tools for each distinctive step in the hair styling process | The Sharpie
Ultrafine Retractable Marker makes it easy and fun to click and write with precision |
Levolor Roman shades feature a patent-pending Top Down/Bottom Up with Cordless
Lift technology to position the shades for desired light control and privacy.