Garmin 2015 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2015 Garmin annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 16

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16

MARKETING
The Garmin in-house ad agency creates original and sometimes disruptive
ideas that emotionally connect our innovative products with our customers’
needs. We position these ideas almost anywhere and everywhere—print,
television, in stores, online and out of home such as subway stations, airport
terminals and highway billboards.
360°
Beat Yesterday was launched across TV, print, out of home, digital and social channels. Anywhere we can
reach our customers. If you fly, you’ve seen it at the airport. If you stay home, you’ve seen it there, too. In
fact, we liked the idea so much, we started using it as our own internal mantra.
567%
Increase in followers of @Garmin on Instagram
279,860,660
Visits to Garmin.com. That’s a 30.8% increase over 2014.
Beat Yesterday is a truly global campaign. It’s being used in major media outlets
and in major retailers in markets around the world.
Marketing
™
 2,506,055
Number of views and counting
Boom. The Beat Yesterday spot is popular on YouTube.