Garmin 2015 Annual Report Download

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Please find the complete 2015 Garmin annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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M00-60330-00 0416
Garmin, the Garmin logo, the blue Garmin delta, fēnix, G1000, G3000, G5000, GDL, VIRB, vívosmart,
Forerunner, Edge, Delta, Montana, eTrex and Rino are trademarks of Garmin Ltd. or its subsidiaries
and are registered in one or more countries, including the United States. Elevate, D2, Garmin
Connect, Varia, epix, TT, Sport PRO, Garmin SailAssist, Panoptix, echoMAP, Garmin Quickdraw,
STRIKER, Garmin babyCam, Garmin Drive, nüviCam, dēzl, dēzlCam, GSX, GRA, GMA and Beat
Yesterday are trademarks of, or exclusively licensed to, Garmin Ltd. or its subsidiaries.
The Bluetooth® word mark and logos are registered trademarks owned
by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license.
A year in review
Celebrating product innovation and customer experience

Table of contents

  • Page 1
    ..., Montana, eTrex and Rino are trademarks of Garmin Ltd. or its subsidiaries and are registered in one or more countries, including the United States. Elevate, D2, Garmin Connect, Varia, epix, TT, Sport PRO, Garmin SailAssist, Panoptix, echoMAP, Garmin Quickdraw, STRIKER, Garmin babyCam, Garmin Drive...

  • Page 2
    ... value of the revenue we generate outside the United States. Geopolitical conï¬,icts negatively impacted demand for our products in key markets such as Russia and Eastern Europe. Lower oil prices-something we love as consumers-had a negative impact on our sales to oil-producing markets. Stock market...

  • Page 3
    ... vision-to be the global leader in every market we serve, with products sought after for their compelling design, superior quality and best value-we... like us. Product Innovation 16.2 million Number of units shipped in 2015 125 Number of new products we released in 2015 23 Number of R&D facilities...

  • Page 4
    Aviation

  • Page 5
    ... G150 and G200 Learjet 60 European-registered helicopters Cessna Latitude with Garmin G5000 avionics system ® D2 Bravo ™ Embraer Phenom 300 with G3000 Prodigy Touch integrated flight deck Automated Logbook GRA 55 Radar Altimeter and GI 205 Display GMA 350c Bluetooth audio panel ™ ® ™

  • Page 6
    Fitness

  • Page 7
    ...992,293 New Garmin Connect accounts 24x7 Heart rate monitoring by wearables with new Elevate wrist-based heart rate technology â„¢ NOTABLE PRODUCTS 2.5 billion Miles cycled 836 million Miles ran 12.3 million Miles swam That's 19.9 billion meters OTHER NOTABLE PRODUCTS Varia Smart Bike Lights...

  • Page 8
    Outdoor

  • Page 9
    ... GPS tracking collars ® OTHER NOTABLE PRODUCTS Delta XC eTrex Touch 25/35/35t epix T 5 mini and TT 15 mini tracking-only dog devices with collars VIRB X and VIRB XE â„¢ ® ® fÄ"nix 3 fÄ"nix 3 Sapphire Sport PRO remote dog-training collar and handheld â„¢ Rino 650t Montana 610/680 Montana...

  • Page 10
    Marine

  • Page 11
    .... 5 NOTABLE PRODUCTS Awards from the National Marine Electronics Association (NMEA), including Manufacturer of the Year OTHER NOTABLE PRODUCTS echoMAP CHIRP series â„¢ Panoptix all-seeing sonar Garmin Quickdraw Contours â„¢ Panoptix PS21 2016 CHIRP transducers STRIKER series fishfinders â„¢

  • Page 12
    Auto

  • Page 13
    ... award-winning navigation into multiple Honda infotainment systems. Garmin babyCam , the first in-vehicle video monitor that functions wirelessly with a compatible Garmin GPS navigator. NOTABLE PRODUCTS OTHER NOTABLE PRODUCTS nüviCam LMTHD ™ Garmin Drive series ™ Dash Cam 30/35 Garmin...

  • Page 14
    MARKETING The Garmin in-house ad agency creates original and sometimes disruptive ideas that emotionally connect our innovative products with our customers' needs. We position these ideas almost anywhere and everywhere-print, television, in stores, online and out of home such as subway stations, ...

  • Page 15
    ... available at Garmin.com/10k or included with the print version of this annual report. AUTO OUTDOOR OUR MARKETS • AUTO • OUTDOOR • FITNESS • AVIATION • MARINE REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS REVENUE IN MILLIONS OPERATING INCOME IN MILLIONS REVENUE BY SEGMENT % OF...

  • Page 16
    ... graph is not necessarily indicative of future stock price performance. * INDEPENDENT ACCOUNTANTS Ernst & Young LLP Garmin (Europe) Ltd. Liberty House Hounsdown Business Park Southampton SO40 9LR United Kingdom MARKET INFORMATION The shares of Garmin Ltd. are traded on the NASDAQ Global Select...