GE 2004 Annual Report Download - page 12
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GE Commercial Finance
U.S. Large-Cap Lending
As a leading provider of loans to mid-
market companies, GE Commercial Finance
saw a natural opportunity to grow
into the adjacent market for “large-cap”
lending (loans of $150 million or more).
A disciplined market analysis led to a
deeper appreciation of the unique
customer requirements and competitive
dynamics of this new segment.
R
GE Commercial Finance developed a
distinct business model with dedicated
sales teams, a broader product offering,
improved syndication and streamlined
loan approvals. The success of such dra-
matic changes is usually measured in years,
but after only six months, Commercial
Finance is already making progress toward
its goal of $100 million of large-cap net
income growth by 2007.