Ford 2013 Annual Report Download - page 5

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A Message from the President and CEO
One team. One plan. One goal.
Our One Ford plan continues to deliver.
The comprehensive strategy we outlined
in our message to shareholders seven years
ago continues to inspire us as we transform
Ford into an exciting, viable company
delivering profitable growth for all.
Guided by our plan, we are working together to serve all
markets with a full family of vehicles – small, medium and
large; cars, utilities and trucks – each with the best quality,
fuel efficiency, safety, smart design and value.
In 2013, we achieved one of the best years in the history of
our 111-year-old company, driven by our highest Automotive
pre-tax profit in more than a decade and continued solid
profit from Ford Credit.
Our strong product lineup led to record full-year profits
in North America. Asia Pacific Africa also achieved record
profits as we continue to grow aggressively with an
expanding portfolio of global products. South America
continues to execute its strategy of expanding the product
line-up, and despite the impact of unfavorable external
factors we delivered an about breakeven result in 2013.
Europe continues to implement its transformation plan,
achieving lower losses for 2013 compared with 2012 despite
higher restructuring costs and lower industry volume.
While we celebrate our strong performance in 2013,
we are even more excited by the fact that we have only
just begun to see the full potential of our One Ford plan.
2014 represents the next major step in our plan.
Great Products
We will introduce the most vehicles in a single year in our
history in 2014, with Ford and Lincoln launching 23 new or
significantly refreshed vehicles to customers around the
world to help us build on our strong sales momentum.
In 2013, Ford was America’s best-selling vehicle brand for
the fourth consecutive year, and Ford F-Series continued
as the country’s best-selling truck for the 37th year in a
row and best-selling vehicle for the 32nd consecutive year.
Ford had the largest U.S. market share point gain of
any automaker in 2013. Our business is undergoing
unprecedented growth in China, where our sales
increased nearly 50 percent and set a new record.
We also achieved market share gains in South America
and Asia Pacific Africa, as well as higher retail sales share
in Europe compared with 2012.
Our global sales increased 12 percent in 2013 compared with
2012, as customers took delivery of more than 6 million new
Ford and Lincoln vehicles. Our strong global performance
Ford Motor Company | 2013 Annual Report 3