Ford 2010 Annual Report Download - page 183

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Ford Motor Company | 2010 Annual Report 181
Customer Services Operations Customer Assistance
Service
A total service experience for Ford, Lincoln and Mercury owners available only at Ford and
Lincoln dealerships — designed to deliver customer satisfaction and repeat purchase intent:
– Parts engineered to Ford Motor Company specifications
– Technicians trained and certified specifically on Ford, Lincoln and Mercury vehicles
– One-stop service for all mechanical and maintenance needs
Locate Ford & Lincoln
Dealer Service at:
FordOwner.com
LincolnOwner.com
Order Genuine Ford parts
at: FordParts.com
Quick Lane Tire & Auto Center
Ford Motor Company’s all-makes quick service brand, successfully occupies a unique niche
in the marketplace by offering customers “convenience with confidence.” Convenience
comes in the form of all- makes-all-models service capabilities, no-appointment-necessary
service while you wait, evening and weekend hours, and competitive prices. Confidence
comes in the form of factory-trained technicians and quality Motorcraft parts
Locate Quick Lane Tire &
Auto Centers at:
Quicklane.com
Ford Parts and Motorcraft Parts
New and remanufactured parts recommended by Ford Motor Company and available in
Ford and Lincoln franchised dealerships, Ford authorized distributors and thousands of
major retail and repair locations
Order Genuine Ford and
Motorcraft parts at:
FordParts.com
Genuine Ford Accessories
Wide variety of custom accessories are available, all designed to personalize Ford, Lincoln
and Mercury vehicles
Genuine Ford Accessories
at: fordaccessories.com
lincolnaccessories.com
mercuryaccessories.com
Extended Service Business
Providing comprehensive vehicle service contract and maintenance programs
Ford Extended Service Plan (ESP)
Major customers include Ford and Lincoln vehicle dealers, commercial customers and fleets
of Ford Motor Company vehicles
ESP
1.800.521.4144
ford-esp.com
Financial Services Operations Customer Assistance
– A leading automotive financial services company founded in 1959
– Provides a wide variety of dealer and customer financing products and services globally in
support of Ford Motor Company vehicle sales
1.800.727.7000
fordcredit.com
GLOBAL OVERVIEW
Base Period Years Ending
Company / Index Dec. 2005 Dec. 2006 Dec. 2007 Dec. 2008 Dec. 2009 Dec. 2010
FORD MOTOR COMPANY 100 101 90 31 134 225
S&P 500 INDEX 100 116 122 77 97 112
Dow Jones Automobiles & Parts Titans 30 Index 100 129 140 73 113 149
2004 2005 2006 2007 2008
2009
Stock Performance Graph
SEC rules require annual reports to contain a performance graph comparing, over a five-year period, the performance of our common stock against
the Standard & Poor’s 500 Stock Index and against either a published industry or line-of-business index or a group of peer issuers. Ford chose the
Dow Jones Automobiles & Parts Titans 30 Index as its comparison for the graph.
2005
$0
$50
$100
$150
$250
$200
2006 2007 2008 2009 2010
Total Return To Shareholders (Includes reinvestment of dividends)
COMPARISON OF CUMULATIVE FIVE YEAR TOTAL RETURN
Automotive Brand Customer Assistance Automotive Brand Customer Assistance
1.800.392.3673
Ford.com
FordOwner.com
Click on “contact us”
1.800.521.4140
Lincoln.com
LincolnOwner.com
Click on “contact us”