Ford 2006 Annual Report Download - page 4
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Please find page 4 of the 2006 Ford annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.A Message from the
Executive Chairman and
Chairman of the Board
After a difficult year in 2006, Ford Motor Company stands at a
pivotal crossroad. In the face of fierce global competition, we are
taking dramatic and sometimes painful steps to transform our
business. We have improved our cost structure, raised our quality, obtained
financing and refilled our product pipeline with exciting new vehicles.
Alan Mulally, our new President and CEO, is an engineer who is
passionate about customers and knows how to win in a global market.
He is moving us quickly toward our goal of being more globally integrated
and competitive. We have a lot of work to do, but we have made solid
progress in a short period.
We are taking actions to reduce our operating costs and realign our
capacity to reflect the realities of the market. At the same time, we are
speeding up and strengthening our new product development process to
take full advantage of our global resources and growing world markets.
Our turnaround will take time, but we are determined to make it happen.
The ongoing success of Ford Motor Company is my life’s work. I want
us to be the company that makes a difference in people’s lives – one that
inspires its employees, delights its customers, rewards its shareholders
and makes the world a better place. To do that we must deliver desirable
products with a competitive cost structure and a sustainable business model.
We are taking major steps to ensure that we succeed at these
fundamentals, as well as our larger mission. I am confident in our team
and in our plan. And I am more determined than ever to build a great
Ford Motor Company for the next 100 years and beyond.
William Clay Ford, Jr.
Executive Chairman and Chairman of the Board
March 7, 2007
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Bill Ford (above) and Alan Mulally are streamlining and globalizing
Ford Motor Company to build exciting products faster.