Ford 2003 Annual Report Download - page 31

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2003 ANNUAL REPORT 29
Rouge Tours Return
A tradition is renewed on May 3, 2004, as the public once again
has the opportunity to take the Ford Rouge Factory Tour. Ford’s
Rouge Center complex, the site of continuous Ford Motor Company
operations since 1917, has undergone extensive renovation in
recent years, incorporating such
innovative technologies as a
living roof to collect and filter
rainfall, renewing degraded
soil through the use of selected
plants and controlling energy
costs by bringing fresh
air and sunlight into plant
buildings. Ford Rouge Factory
Tour participants will enjoy a
bus tour of the complex, view
historic footage and experience
a virtual reality theater, see the living roof from
an observation deck, and take a walking tour
of Ford’s flexible Dearborn Truck Plant. Tours
are conducted by The Henry Ford, which
also operates Greenfield Village and the
Henry Ford Museum. For tour information,
visit www.thehenryford.org.
Left: Sarah Kinder, a Michigan State University
Crop and Soil Sciences student, assists in a soil
restoration project at Ford’s historic Rouge Center.
Asian Market Expansion
Late in 2003, Ford and Mazda Motor Corporation announced that
they would invest an additional $550 million in their joint venture,
AutoAlliance (Thailand) Co. Ltd. The additional investments, to be
made over the next several years, will support new vehicle programs
and expand the plant’s capacity.
The Ford Ranger produced in Thailand is exported to 100 markets
worldwide and won the J.D. Power and Associates Best Pickup
in Initial Quality award for 2001 and 2002. To date, AutoAlliance
(Thailand) has produced more than 300,000 Ford Ranger and Mazda
Fighter pickups. In 2003, the plant became the first to produce the
seven-seat Ford Everest SUV.
Ford Motor Company’s presence in Thailand is part of the company’s
expansion in the Asia-Pacific market, which is expected to provide
60 percent of the world’s automotive growth over the rest of this
decade. Ford also has made additional investment in its Santa Rosa,
Philippines, manufacturing facility as part of plans to use that country
as a regional export hub for its ASEAN (Association of South East
Asian Nations) operations.
Ford Ranger
Produced at AutoAlliance, Thailand
Public Welcome
Ford Rouge Factory Tour
Vehicle Display
Ford Rouge
Factory Tour
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