Family Dollar 2008 Annual Report Download - page 8

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When Riley’s
ready for his walk, we always stop by my
Family Dollar on the way to the park.
He gets a treat, and I refresh the minutes
on my prepaid cell phone. Family Dollar is
right around the corner, so it’s easy
to run in and get what I need.
6
Convenience For Our Customers
At Family Dollar, our vision is to be the best small-format convenience and value
retailer serving the needs of families in our neighborhoods. Convenience plays
an important role in our success. We want our customers to be able to get in,
get what they need and get out of our stores quickly. With small, neighborhood
stores, we’re able to provide our customers with quality merchandise at affordable
prices right where they live. From pet supplies to snacks for a day in the park,
its easy to get what you needwhen you need itfrom your local Family Dollar.
Our customer wants to spend more time with her family and less time
shopping. Being convenient means providing our customers with easy access
from home or work. It also means a quick in and out shopping experience.
Our easy-to-shop neighborhood locations make it easy for Mom to get
what she needs, close to home, to take care of her family.