Equifax 2009 Annual Report Download - page 4

2EQUIFAX 2009 ANNUAL REPORT
We will also continue to invest in innova-
tion, including:
 NPI (New Product Innovation), where
cross-functional teams drive new growth
ideas through the product innovation
process. During 2009, we launched 65
new products and generated $134 mil-
lion in revenue from products introduced
in 2006-2008.
 Growth Councils, in which leaders from
all areas of the business share game-
changing ideas and identify new markets
to drive long-term growth. In 2009, we
expanded our presence in three of our
newer markets—Mortgage, Capital Mar-
kets and Identity Management.
 ideaMarketplace, our employee ideation
forum, generated over 200 ideas in 2009
to support either revenue growth or
improved operating processes.
Our focus will remain on building share
in markets that need our unique exper-
tise, such as identity authentication and
protection, where we are offering services
that provide elevated levels of security.
Our intent is to drive revenue growth that
is not entirely dependent on consumer
credit through the use of unique data as-
sets, highly-valued analytical insights and
functionally-rich decisioning technologies.
For example, early in the year, we identi-
ed opportunities as new regulations
signicantly impacted our U.S. customers’
business operations. Our unique income
and employment verication data and
expertise, including data assets from TALX
and IXI business units, are invaluable in
creating a suite of compliance solutions
which help meet our clients’ regulatory
requirements focusing on a consumer’s
“ability to pay”.
Additionally, we will continue our efforts
to attract, retain, develop and promote
our strongest talent. And, on an ongoing
basis, we will align our organization and
resources to focus on critical growth
opportunities.
We want to thank our Board of Directors
for their invaluable guidance; our custom-
ers for their ongoing trust and support; our
investors for their condence in Equifax;
and our employees for their commitment
to our values, strategy and service.
In summary, we will continue to transform
Equifax, leveraging our nancial strength
to strategically expand the business in
existing and new markets, providing our
customers with valuable and unrivaled
solutions. Our capability for determining
customers’ needs is strong; our ability to
provide relevant solutions is unmatched.
Executing on our business strategies—
expanding and leveraging our extensive
data assets, deepening our analytic and
decisioning technologies, strengthening
our customer relationships through innova-
tion and entering new markets—is our
path for growth in the new normal.
Sincerely,
Sincerely,Sincerely,
Richard F. Smith
Chairman and Chief Executive Ofcer
Letter to Shareholders
continued
Revenue by business unit
(2009)
45%  U.S. Consumer Information Solutions
24%  International
19%  TALX
8%  North America Personal Solutions
4%  North America Commercial Solutions
GAAP EPS
Revenue by industry
(2009)
26%
 Financial
14%  Mortgage
10%  Consumer
10%  Human Resources
7%  Commercial
6%  Telecommunications
5%  Retail
4%  Marketing Services
4%  Automotive
14%  Other - includes government,
insurance and healthcare
S&P 500 GAAP EPS Equifax GAAP EPS
$100.00
S&P 500 EPS
2006
$2.12 $2.02 $2.09 $1.83
$81.51
$66.18
$14.88
$51.51
2007 2008 2009
Equifax EPS
$2.50
$80.00 $2.00
$60.00 $1.50
$40.00 $1.00
$20.00 $0.50
$0.00 $0.00
S&P 500 Stock Index reported EPS for 2009 is based on the 88 percent of companies in that index which had
reported results as of February 26, 2010.
2EQUIFAX 2009 ANNUAL REPORT
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