Equifax 2003 Annual Report Download - page 14

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EQUIFAX. INFORMATION THAT EMPOWERS. 11
solutions is evident in the growth of our online Consumer Direct business. Revenue has grown
from zero to $70 million in just over four years, and more than six million individuals in the
United States have purchased one or more of our products. With more than 200 million
credit-active Americans to attract, the potential for this business is incredible. And, we can make
this potential a reality because of a simple proposition: It only takes a few dollars and minutes
to sign up for knowledge and protection that can shape a lifetime of financial well-being.
M ARKETING WITH CREDIBILITY
We know that consumers want to buy, value a wide range of choices, and seek information
about these choices. Our Marketing Services business delivers world-class solutions by bring-
ing the best buyers and the best sellers together, because Equifax has the largest storehouse of
unique, current and highly predictive demographic and lifestyle data in the United States.
Prospects for this business are strong, as direct mail and Internet retailing continue to grow.
Given our record of data integrity and meaningful consumer information privacy practices,
Equifax is especially well-positioned, as industry awareness and sensitivity to these issues grows.
TAKING A STAND AGAINST UNWARRANTED LEGISLATION
Part of our responsibility to customers and shareholders demands that we stay in touch with
industry change, particularly regulatory change. The enactment of the Fair and Accurate
Credit Transaction Act (FACT Act) is intended to promote accuracy in the files of consumer
reporting agencies, particularly as it relates to identity theft. We absolutely support the intention
of this Act. We absolutely disagree with how this good intention has translated into bad legisla-
tion, and Equifax has led the fight against it.
Specifically, we opposed a requirement to
provide annual free credit reports to individ-
uals – a requirement that we consider to be
unconstitutional and politically motivated.
“The more w e enlighten, enable and empow er
individuals to better manage their financial
health and better protect themselves from
identity theft, the more w e foster consumer
confidence and economic grow th.”