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34 Seiko Epson Annual Report 2005
Honda Motor
Head Office
Itochu Bldg.
Aoyama 1-chome
Aoyama St.
Gaien-Higashi St.
Gaienmae
Aoyama
Twi nTo wer
Exit4 Exit1
Management Topics
Opening of “Vision in
Aoyama”—a Shop for Users
to Experience Digital Imaging
Devices Firsthand
Epson recently opened “Vision in
Aoyama,” a directly managed shop in
the upmarket Omotesando area of
Aoyama, Tokyo. In addition to being
a showroom where people can view
and touch the latest printers, LCD pro-
jection TVs and other products, Vision
is also designed to simulate the actual
conditions customers will use the
products in. Customers wishing to
purchase products can order on the
spot. Omotesando and Aoyama have
always been at the forefront of the
latest trends in Japan. By opening a
directly managed outlet in this area,
Epson is positioning Vision to serve
as a beacon, disseminating informa-
tion that will heighten the appeal of
the Epson brand. Ultimately though,
Epson hopes that, in addition to
boosting its brand image, Vision will
be a pipeline for strengthening com-
munication with its customers.
Business Partnership and
Capital Ties With Toyocom
Ahead of Quartz Device
Business Integration
Epson and Toyo Communication
Equipment Co., Ltd., (Toyocom) have
agreed to integrate their respective
quartz device operations on October
1, 2005. To strengthen ties between
the two companies ahead of the
proposed integration, Epson has sub-
scribed to ¥2.7 billion of a total of ¥5.4
billion in convertible bonds with sub-
scription rights issued by Toyocom.
Quartz devices play a critical role in
digital IT equipment. Demand for these
devices remains firm as the global mar-
ket expands in line with growing areas
of application in recent years, including
use in mobile phones. Alongside
increased demands for products that
are more compact, deliver higher per-
formance and facilitate volume
production, has come the necessity of
boosting R&D speed and creating more
efficient production systems. By inte-
grating their operations, Epson and
Toyocom will enhance their respective
strengths and heighten synergies, with
the aim of emerging as the leading com-
pany in the quartz devices industry.
3LCD Group Formed to
Promote Awareness of 3LCD
Projection
Epson has joined forces with leading
3LCD projector manufacturers to form
the 3LCD Group. This Group seeks to
educate consumers and market ex-
perts alike on the unique features and
advantages of 3LCD technology in
which three distinct, high-temperature
polysilicon TFT LCD panels are used
inside liquid crystal projectors. The
mission of the 3LCD Group is to con-
vey the benefits and features of 3LCD
to a wide range of consumers and
experts in the field by conducting
promotional activities, product demon-
strations, and publicizing the latest
industry news. Sales of LCD projec-
tors, large 3LCD projection TVs, and
other 3LCD projection products
continue to grow steadily. As it strives
to improve 3LCD technology, Epson
is working to expand sales volume for
the 3LCD market.
Address: 4-7 Kitaaoyama 1-chome,
Minato-ku, Tokyo 107-0061, Japan
3LCD Group logo