Enom 2014 Annual Report Download - page 7

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4
Content & Media
We create media content, including text articles, videos, photographs and designed visual formats, and publish such content to
our owned and operated online properties and to our customers’ online properties. We also leverage our content creation and
distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers.
Key elements of our Content & Media service offering include:
Content Creation. We are focused on creating high-quality, informative and engaging online content through our innovative
content creation platform, DemandStudios.com. We produce content in a wide variety of formats including text articles and blogs,
videos, original photography, slideshows, infographics and animated GIFs. We strive to create valuable long-lived content with
positive revenue and traffic growth characteristics. Our content creation process employs a series of proprietary technologies, as well
as algorithms and processes to identify topics and titles for which to create content. Our editorial staff then curates the topics that are
most appropriate for our distribution channels. These topics are made available to our community of freelance professionals to create
relevant content within categories for which they have demonstrated subject matter expertise. After the work product is submitted to
us, it undergoes a series of human editorial reviews, including copy editing, fact checking and reference checking, as well as an
automated plagiarism check.
Our original content is created by our community of freelance professionals, including writers, filmmakers, producers,
photographers and copy editors. In order to ensure that we engage highly qualified content creators, our freelance professionals
undergo a thorough qualification process, which may include the submission of writing samples or examples of previously published
work, demonstration of relevant subject matter expertise and minimum experience thresholds, before they are allowed to generate
content for our content studio. We enable our freelance professionals to reach an audience of millions and believe that we provide
competitive compensation for their services and offer them the ability to pursue titles and topics in the categories that most align with
their area of expertise.
Owned and Operated Online Properties. We publish a majority of our content on our owned and operated online properties,
which, according to comScore, collectively ranked as the 38th largest digital media property and reached more than 61 million unique
visitors across desktop and mobile platforms in the United States in January 2015. Users visit our online properties through search
engine referrals, direct navigation, social media referrals, web-based mobile applications and online marketing activities. Our
properties are designed to be easily discoverable by users due to the combination of relevant content, search engine optimization and
the ability of users to recommend and share our content via social media websites and applications such as Facebook, Twitter and
Pinterest.
Our portfolio of owned and operated online properties includes:
• eHow. eHow, our largest property, has an extensive library of text articles and videos that provide people with easily
understandable instruction, advice and insight on a broad range of subjects that they may encounter throughout their
day. eHow was the 57th largest digital media property in the United States in January 2015 with nearly 40 million
unique visitors across desktop and mobile platforms, as measured by comScore.
• Livestrong.com. Livestrong.com, an online destination for health and healthy living, has an extensive library of health,
fitness, lifestyle and nutrition text articles and videos. This content, combined with interactive tools, user-contributed
nutritional information and social media community features, helps users create customized goals and monitor their
health, fitness and life achievements, while serving as a platform for community members to connect with each other.
In January 2015, Livestrong.com/eHow Health ranked as the #3 Health property in the United States across desktop
and mobile platforms, with more than 30 million unique visitors, according to comScore. In the fourth quarter of 2014,
Livestrong.com saw user registrations nearly double year-over-year.
• Cracked. Cracked.com is a leading humor website offering original and engaging comedy-driven text articles, videos
and blogs created by our in-house editorial staff, comedians and website enthusiasts. Cracked has a passionate
community of readers who awarded it the People’s Voice Webby for “Best Humor Site” for 2012 and 2013, and the
Cracked video series “After Hours” won the 2014 Webby and People’s Voice Webby for Best Writing in Online Film
& Video. In January 2015, CollegeHumor/Cracked Network ranked as the #1 Humor property in the United States
across desktop and mobile platforms, with nearly 16 million unique users, and Cracked.com itself had more than 7
million unique visitors in the United States across desktop and mobile platforms, according to comScore.