Dunkin' Donuts 2015 Annual Report Download - page 3

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Time and again, Dunkin’ Donuts is recognized as a
top-rated consumer brand underscoring the fact that
our business model of oering great beverages and
baked goods at a good value in a fast, friendly
environment still has strong appeal.
In fact, for the tenth consecutive year, Dunkin’ Donuts
was recognized in early 2016 by the Brand Keys
Customer Loyalty Index® as a top brand for consumer
engagement in the out-of-home coee category.
Dunkin’ Donuts also led the packaged coee category
in customer loyalty for the fourth year in a row.
There is no doubt about it: Dunkin’ Donuts is a
powerhouse coee brand, and the power of our brand
increased even more with the 2015 launch of Dunkin’
Donuts K-Cup® pods into thousands of retail and online
outlets nationwide. From the launch in May to the end of
the year, approximately 150 million Dunkin’ K-Cup pods
were sold to consumers according to IRI data. And
although a newcomer to the category, Dunkin’ Original
Blend was the #1 item in the grocery K-Cup category in
December 2015, and through early 2016, the Dunkin’
brand accounted for six of the top 45 K-Cup SKUs sold
in grocery stores.
By increasing the number of channels selling Dunkin’
K-Cups, we dramatically increased our TOTAL coee
sales. As a matter of fact we sold 360 million more cups
of coffee to consumers in the U.S. in 2015 than we did in
2014. So more Americans are drinking Dunkin’ Donuts
coee than ever before and THAT drives brand relevance.
It’s clear that Americatill
very muchuns on Dunkin’.