Duke Energy 2007 Annual Report Download - page 36

526 South Church Street
Charlotte, NC 28202-1802
704-594-6200
www.duke-energy.com
OUR DIRECTION IN 2008 AND BEYOND
We must pursue a balanced approach to meeting future
energy needs.
In pursuing new supply options, we consider whether they
are available, affordable, reliable and clean.
By carefully balancing these criteria, we can make the best
decisions for our customers and our company.
Our options include energy efficiency, coal gasification,
advanced pulverized coal, nuclear, natural gas-fired
generation and renewable energy.
We must balance the reality of a carbon-constrained future
with our customers’ energy demands.
Environmental legislation will significantly affect Duke Energy.
We aim for fairness for our customers and shareholders.
In our regulated and commercial businesses, we will pursue
low-carbon solutions — like clean coal and natural gas —
and no-carbon solutions — like nuclear and renewable energy.
We will also pursue innovative energy efficiency and Utility of
the Future (advanced power grid) initiatives.
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We will push for the development of new technologies
to reduce carbon emissions. Until those technologies are
available, we will meet demand with current options.
We must find the path to success during this era of rising costs.
We expect to see increased costs from modernizing our grid
and developing new generation. We will effectively manage the
costs of these and other capital projects.
By running our business well and providing excellent customer
service, we can minimize price impacts to our customers and
maintain the financial health of the company.
We must deliver on our commitments.
We will steadily grow earnings — making our company
attractive to investors — and achieve our employee incentive
target of $1.27 of ongoing diluted earnings per share.
We will continue to balance our regulated and commercial
investments based on the business environment.
We will strive to be simply the best.
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