Dillard's 2012 Annual Report Download - page 31

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Sales
(in thousands of dollars) Fiscal 2012 Fiscal 2011 Fiscal 2010
Net sales:
Retail operations segment ............. $6,489,366 $6,193,903 $6,020,043
Construction segment ................ 103,803 69,697 100,918
Total net sales ........................ $6,593,169 $6,263,600 $6,120,961
The percent change by segment and product category in the Company’s sales for the past two
years is as follows:
Percent Change
Fiscal Fiscal Fiscal
2012 - 2011 2012 - 2011* 2011 - 2010
Retail operations segment
Cosmetics ........................... 4.0% 2.5% 4.7%
Ladies’ apparel ....................... 2.7 1.0 0.1
Ladies’ accessories and lingerie ........... 10.2 8.8 5.4
Juniors’ and children’s apparel ............ 3.5 1.9 3.7
Men’s apparel and accessories ............ 6.9 5.6 2.8
Shoes .............................. 5.4 3.7 5.6
Home and furniture ................... (4.6) (5.8) (2.8)
Construction segment .................... 48.9 (30.9)
* Based upon the 52 weeks ended February 2, 2013 and 52 weeks ended February 4, 2012
2012 Compared to 2011
Net sales from the retail operations segment increased $295.5 million or 5% during fiscal 2012 as
compared to fiscal 2011. During the 52 weeks ended February 2, 2013 as compared to the 52 weeks
ended February 4, 2012, total sales increased 3%, and sales in comparable stores increased 4%. During
the same 52-week periods, sales of ladies’ accessories and lingerie and men’s apparel and accessories
increased significantly over the prior year, while sales of shoes, cosmetics and juniors’ and children’s
apparel increased moderately. Sales of ladies’ apparel increased slightly between the same 52-week
periods while sales in the home and furniture category were down significantly.
The number of sales transactions during fiscal 2012 decreased 1% over fiscal 2011 while the
average dollars per sales transaction increased 5%.
We believe that we may continue to see some sales growth in the retail operations segment during
fiscal 2013 as compared to fiscal 2012; however, there is no guarantee of improved sales performance.
Net sales from the construction segment increased $34.1 million or 49% during fiscal 2012 as
compared to fiscal 2011 due to an increase in new construction projects. We believe we will continue to
see some sales growth in the construction segment during fiscal 2013; however, there is no guarantee of
improved sales performance. The backlog of awarded construction contracts at February 2, 2013 totaled
$159.3 million.
2011 Compared to 2010
Net sales from the retail operations segment increased $173.9 million or 3% during fiscal 2011 as
compared to fiscal 2010 while sales in comparable stores improved 4%. Sales of shoes, cosmetics and
ladies’ accessories and lingerie were up significantly while sales of juniors’ and children’s apparel and
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