Dillard's 2002 Annual Report Download - page 4

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Antonio Melani •Bechamel•Cabern
Cypress Links •Daniel Cremieux •G
Hart •Katherine Kelly •Michelle D
•Preston & York •Roundtree & Yo
Starting Out •The Main Ingredien
Cabernet •Cézanne •Clarity •Class
Cremieux •Gallery Design •Gianni
Michelle D •Murano •Nobilty •No
Roundtree & Yorke •Roundtree &
Main Ingredients •Westbound •An
Clarity •Class Club •Copper Key •C
Gianni Bini •Go Softly •Judith Ha
•Noble Excellence •Oak Creek •P
Yorke Outfitters •Sole Choice •Star
Antonio Melani •Bechamel•Cabern
Cypress Links •Daniel Cremieux •G
Hart •Katherine Kelly •Michelle D
•Preston & York •Roundtree & Yo
Starting Out •The Main Ingredien
Cabernet •Cézanne •Clarity •Class
Cremieux •Gallery Design •Gianni
Welcome to Dillard's.
Across the country, thousands of
dedicated Dillard's associates are
diligently working to establish
solid customer relationships. It is
our number one priority. We are
listening to our customers and
responding to their preferences
location by location – giving them
an ownership of participation in
their hometown Dillard’s store.
Millions of loyal shoppers, from
Palm Beach, Florida to Stockton,
California continue to dictate
new trends in our efforts to bring
America's shoppers the best we can
offer. We believe our private brand
merchandise is an excellent way to
respond to our customers’ increas-
ing desire for fine quality mer-
chandise at great prices.
During 2002, we increased
storewide penetration of our
private brand merchandise
to 18.2% of sales from
15.4% in 2001. We will
continue to replace
underperforming brands
with private brands.
Dillard’s continues to develop our
own exciting new shoe lines under
such exclusive names as Antonio
Melani and Gianni Bini.
2