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10 | 2009 Annual Review
2009
Choice Hotels
opens a Cambria
Suites hotel in
Columbus, Ohio,
the first of six Cambria Suites
hotels to open in 2009. Other
properties that debuted in
2009 are in Traverse City,
Michigan; Aurora, Colorado
(Denver Airport); Noblesville,
Indiana (Indianapolis area);
Maple Grove, Minnesota; and
Madison, Wisconsin. By the
end of 2009, 18 Cambria Suites
hotels are open and operating.
Choice Hotels
reports full-year
earnings for
2008, with diluted
earnings per share of $1.59, and
an increase in domestic unit and
room growth of 6.1% and 5.6%,
respectively.
Choice Hotels announces “Stay
2 times. Earn a free night.”
spring promotion through
which Choice Privileges
members can earn a free
night at up to 1,500 Choice
Hotels properties after just two
separate stays.
For the fourth
consecutive year,
Choice Hotels
is named to
the Training Top 125, Training
magazine’s annual ranking of
companies who excel in associ-
ate-focused workforce training
and development.
Choice Hotels
launches its
Streetwise
Tactics for Tough
Times workshop,
a free local
market training
program for its franchisees,
which allows owners and opera-
tors to share best practices on
ways to overcome challenges
during the downturn and drive
revenues.
Choice Hotels is honored by the
Maryland Work-Life Alliance as
an “Excellent Place to Work”
and is a recipient of the Health
and Wellness Trailblazer Awards.
Choice Hotels
launches its
Choice Privileges
rewards program
to its nearly 300 franchised
hotels in Australasia. The expan-
sion of the program allows
Choice Privileges members the
opportunity to earn points at
hotels throughout Australia, New
Zealand, Singapore and Papua
New Guinea.
Lodging Hospitality magazine
honors Choice Hotels with a
Chain Leadership Award in the
marketing category.
Choice Hotels
launches the
industry’s first
global iPhone
application.
The free
application quickly
becomes one of the most
downloaded applications.
Choice Hotels
reports its first-
quarter earnings
which include
diluted earnings
per share down 7% and domes-
tic unit and room growth up
5.7% and 5.6%, respectively.
Choice Hotels 55th Annual
Convention is held in
Washington, D.C. The keynote
speaker is acclaimed travel
journalist Peter Greenberg.
MAY
Year in Review
JAN
MAR
APR
FEB