Cogeco 2004 Annual Report Download - page 55

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Cogeco Cable Inc. 2004 53
Number of Customers 2004 2003 2002 2001 2000
Homes Passed 1,423,256 1,397,486 1,375,494 1,358,880 1,197,808
Homes Connected
(1)
873,546 830,077 843,598 881,731 806,431
Revenue-Generating Units 1,277,317 1,188,369 1,124,358 1,082,953 948,047
Basic-Service Customers 823,855 820,657 836,368 878,766 806,431
Percent Penetration 57.9% 58.7% 60.8% 64.7% 67.3%
Discretionary Service Customers 641,239 639,820 644,031 702,604 662,450
Penetration as Percentage of Basic
(2)
78.2% 78.2% 79.1% 81.3% 79.9%
Pay-TV Service Customers 112,813 113,614 116,484 108,626 88,320
Penetration as Percentage of Basic 13.7% 13.8% 13.9% 12.4% 11.0%
High-Speed Internet Service Customers 245,026 205,179 158,192 107,938 70,716
Penetration as Percentage of Basic
(2)
34.2% 28.5% 22.1% 16.1% 12.2%
Digital Terminals 240,071 183,087 144,950 105,292 79,063
Penetration as Percentage of Basic
(2)
29.8% 22.8% 18.4% 13.3% 11.1%
Digital Customers 208,436 162,533 129,798 97,216 72,756
Bundled Service Customers
(3)
356,268 288,080 241,686 187,926 51,203
(1)
Internet-service customers who do not subscribe to other cable services and basic-service customers.
(2)
Calculated on the basis of the systems where the service is offered.
(3)
Bundles including basic service, discretionary tiers, multiple outlets with the option to include pay television,
the advantages of digital service and high-speed Internet service.
Homes Basic Discretionary Basic
Passed Service Services Service
Distribution
% of % of by province
Customers Penetration
(1)
Customers Penetration
(2)
as a %
Breakdown by Province
Ontario 972,964 584,686 60.1 463,217 79.2 71.0
Québec 450,292 239,169 53.1 178,022 75.5 29.0
Total 1,423,256 823,855 57.9 641,239 78.2 100.0
(1)
As percentage of homes passed.
(2)
As percentage of basic-service customers where the service is offered.
CUSTOMER STATISTICS